Select Page

Snowtap joins the licensing industry at Brand Licensing Europe

Snowtap joins the licensing industry at Brand Licensing Europe

Design studio, Snowtap, has partnered with Licensing Agent, Kirsty Guthrie from KJG Ltd, to create a range of consumer products based around its beautiful, playful designs.

Established in 2016 by two university friends, Snowtap is the design studio of graphic designer, Susy Snow, and illustrator, Gracie Tapner. The pair met at the University of Westminster in 2011 while studying for degrees in Illustration and Visual Communication.

After graduating, the Founders were both working in the industry, when a catch up over coffee sparked the idea of setting up a studio together. Less than a month later, the pair had launched Snowtap and the initial two greetings card designs had been stocked in their hometown of Newmarket.

The company now boasts over 70 card designs. Coupled with witty puns, the cards cover all occasions, with a range of instantly recognisable designs and illustrations created collaboratively using watercolour, line drawing and hand drawn typography.

Snowtap is now working with Kirsty Guthrie from KJG Ltd to build a licensing portfolio around the brand and extend the illustrations to a range of products covering greetings, homewares, stationery, gifts and more.

Susy commented: “We’re really excited to be working alongside Kirsty and for our range of illustrations to have had such a positive reception already from industry leaders. Working as a duo, our designs have double the creative input, resulting in illustrations that are the best of both worlds. Add to this mix some new opportunities to expand our range and the result is a very exciting future for Snowtap with unlimited potential.”

Gracie commented: “We absolutely love what we do! We have so much fun working through the design process together to create designs sparkling with quiet humour that prompt grins and giggles from our customers. We cannot wait to share the world of Snowtap with a larger audience and make an impact on a bigger scale.”

Kirsty Guthrie added: “Snowtap’s designs are absolutely gorgeous, and their clever, funny puns make the artwork ideal for creating a wide range of lifestyle products. Susy and Gracie are incredibly talented and can create illustrations for any purpose and I’m really looking forward to discussing this brand with potential licensees at BLE and building a consumer product portfolio. Our initial conversations have already resulted in a few deals – more to be revealed shortly and the Brand is being incredibly well received over all manner of product categories. I’m looking forward to seeing what the future holds for Snowtap.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

Pin It on Pinterest

Share This

Share this post with your friends!