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Total Licensing – FLAGSHIP – Worldwide

Total Licensing is the flagship magazine of the company, published quarterly. Giving detailed insight and features, news, trends and developments in key licensing market sectors including entertainment, brand, celebrity, sports etc around the world, Total Licensing magazine is the only tool you need to keep ahead of the competition.

Total Licensing is distributed at the following trade shows by the Total team.

Click the titles to visit the Show website.

Spring 2020 Total Licensing – Publish date 25th March

Melbourne Toy Fair

London Book Fair

MIP-TV

Licensing Japan

Cartoons on the Bay

Cobrandz

March 1 – 4

March 10 – 12

March 30 – April 2

April 1 – 3

April 2 – 5

April 28 – 29

Australia

UK

France

Japan

Italy

France

Summer 2020 Total Licensing – Publish date 11th May

Licensing Expo

Children’s Media Conference

Korea Character Licensing Fair

Autumn Fair

Licensing Milano 

May 19 – 21 

July 7 – 9

July 15 – 19

September 6 – 9

September 15

USA

UK

Korea

England

Italy

Fall-Autumn 2020 – Total Licensing – Publish date 2nd October

Hong Kong Licensing Show

Brand Licensing Europe

MIPCOM and Mip Junior

Licensing Market Germany

China Licensing Expo

The Sports Merchandise and Licensing Show

January 6 – 8

October 6 – 8 

October 12 – 15

No info

October 21 – 23

November 17

Hong Kong

UK

France

Germany

China

UK

Winter 2021 Total Licensing – Publish date 20th January

 

British Toy & Hobby Fair

Nuremberg Toy Fair

Kidscreen

Spring Fair

Licensing World Russia

American Toy Fair

January 19 – 21

January 27 – February 02

February 10 – 13

February 7 – 11

February 11 – 13

February 22 – 25

UK

Germany

USA

UK

Russia

USA

Publishing dates

Spring 2020 25th March

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Summer 2020 11th May

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Autumn 2020 2nd October

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Winter 2021 20th January

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Total Licensing Flagship - Combined online & printed publication circulation

Read by

licensing trade professionals

In

Countries

Online circulation by region

  • Europe 35% 35%
  • North America 29% 29%
  • Asia 21% 21%
  • Latin America 8% 8%
  • Australasia 5% 5%
  • Other 3% 3%

Online circulation by business

  • Licensees/Mfr 39% 39%
  • Retail Buyer 34% 34%
  • Ad/Promotion 10% 10%
  • Licensing Co 8% 8%
  • Publishing 6% 6%
  • Other 3% 3%

Printed circultaion by region

  • Europe 37% 37%
  • North America 29% 29%
  • Asia 19% 19%
  • Latin America 7% 7%
  • Australasia 5% 5%
  • Other 3% 3%

Printed circulation by business

  • Licensees/Mfr 36% 36%
  • Retail Buyer 32% 32%
  • Ad/Promotion 17% 17%
  • Licensing Co 7% 7%
  • Publishing 5% 5%
  • Other 3% 3%
Spring 2020

KEY FEATURES

Children’s Publishing
Book Fair Previews
Licensed Animation
MIP-TV Preview
Kidscreen Review

Summer 2020

KEY FEATURES

Licensing Expo Preview
Celebrity Merchandise
Licensed Food and Drink
Licensing Roundtable

Fall-Autumn 2020

KEY FEATURES

Brand Licensing 2020 Preview
Nostalgia Licensing
Children’s Apparel
MIPCOM/MIP Junior
Live events and experiences
Animation update

Winter 2021

KEY FEATURES

Licensing toys and games
2020 Movie Licensing
Video Games
Video Games and online gaming
Kidscreen Summit Preview

TERRITORY SPOTLIGHT

France
Italy
Australia (see Total Licensing Australia)
Japan 

TERRITORY SPOTLIGHT

Latin America
South Korea
USA

TERRITORY SPOTLIGHT

Spain and Portugal
Germany
Nordics
Canada
The Middle East

TERRITORY SPOTLIGHT

UK
China and Hong Kong
India
Russia/CIS

Editorial material deadlines

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Spring 2020 20th February

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Summer 2020 20th April

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Autumn 2020 20th August

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Winter 2020 5th December

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Advertising material deadlines

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com

Spring 2020 1st March

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Summer 2020 1st May

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Autumn 2020 5th September

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Winter 2021 5th January

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Advertising options

Maximum publicity

Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options - printed publications

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.
One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Advertising options  - digital magazine

Interactive features

  • Zoom and manoeuvre
  • Live URL and email links
  • Automatic picture zoom
  • Digital post-in notes
  • Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Multi-page button ads

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs - Total Licensing Worldwide - Australia - China & Art

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Front cover
Click above to download the full production spec.
Double page spread
Click above to download the full production spec.
Full page
Click above to download the full production spec.
Half page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Third page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Quarter page
Click above to download the full production spec. Both horizontal and vertical in one PDF

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