Total Licensing – FLAGSHIP – Worldwide
Total Licensing is the flagship magazine of the company, published quarterly. Giving detailed insight and features, news, trends and developments in key licensing market sectors including entertainment, brand, celebrity, sports etc around the world, Total Licensing magazine is the only tool you need to keep ahead of the competition.
Total Licensing is distributed at the following trade shows by the Total team.
Click the titles to visit the Show website.
Spring Total Licensing
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Australia UK France Japan Italy France |
Fall-Autumn Total Licensing
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Licensing Market Germany |
Hong Kong UK France Germany China UK |
Winter Total Licensing
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UK Germany USA UK Russia USA |
Publishing dates
SUMMER 2021 2nd August
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Autumn 2021 2nd October
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Winter 2022 20th January
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Spring 2022 30TH March
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Total Licensing Flagship - Combined online & printed publication circulation
Read by
licensing trade professionals
In
Countries
Online circulation by region
- Europe 35%
- North America 29%
- Asia 21%
- Latin America 8%
- Australasia 5%
- Other 3%
Online circulation by business
- Licensees/Mfr 39%
- Retail Buyer 34%
- Ad/Promotion 10%
- Licensing Co 8%
- Publishing 6%
- Other 3%
Printed circultaion by region
- Europe 37%
- North America 29%
- Asia 19%
- Latin America 7%
- Australasia 5%
- Other 3%
Printed circulation by business
- Licensees/Mfr 36%
- Retail Buyer 32%
- Ad/Promotion 17%
- Licensing Co 7%
- Publishing 5%
- Other 3%
MAY 2020 SPECIAL DIGITAL ISSUE
KEY FEATURES
Advance Licensing Expo Feature
• Bouncing Back – how the toy industry and manufacturing are coming back in China post-virus
• The effect of recent global events on retail and related industries
• Licensed Summer and outdoor toys
• The growth of online brands as licensed properties
• Insights from businesses around the globe on how they are ‘weathering the storm’
Summer 2020
KEY FEATURES
• Licensing Expo major in-depth preview
• Licensing classic properties
• Esports and licensing
• The global overview
• Retail analysis
• Prequels, sequels and reimagined properties
Fall-Autumn 2020
KEY FEATURES
Brand Licensing 2020 Preview
Nostalgia Licensing
Children’s Apparel
MIPCOM/MIP Junior
Live events and experiences
Animation update
Winter 2021
KEY FEATURES
Licensing toys and games
2020 Movie Licensing
Video Games
Video Games and online gaming
Kidscreen Summit Preview
TERRITORY SPOTLIGHT
Latin America
South Korea
USA
TERRITORY SPOTLIGHT
Spain and Portugal
Germany
Nordics
Canada
The Middle East
TERRITORY SPOTLIGHT
UK
China and Hong Kong
India
Russia/CIS
Editorial material deadlines
To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com
Summer 2021 24th June
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Autumn 2021 1st September
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Winter 2022 5th December
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Spring 2022 10th March
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Advertising material deadlines
To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com
Summer 2021 16th July
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Autumn 2021 15th September
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Winter 2022 5th January
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Spring 2022 15th March
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Advertising options
Maximum publicity
Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.
Print and digital discounts
Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.
Special options to enhance ads
Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.
Advertising options - printed publications
Heavy Stock
Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.
One per issue.
One per issue.
Gatefold
Available in either heavy stock or ordinary page stock
Advertising options - digital magazine
Interactive features
- Zoom and manoeuvre
- Live URL and email links
- Automatic picture zoom
- Digital post-in notes
- Scrolling text and moving images
Issue sponsorship
Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.
Bring ads to life with video
Incorporate video or flash onto ad pages within the digital issue.
Video loads automatically on opening the page.
Multi-page button ads
Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.
Production specs - Total Licensing Worldwide - Australia - China & Art
Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.
Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.
Front cover
Click above to download the full production spec.
Double page spread
Click above to download the full production spec.
Full page
Click above to download the full production spec.
Half page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Third page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Quarter page
Click above to download the full production spec. Both horizontal and vertical in one PDF
