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Total Licensing – FLAGSHIP – Worldwide

Total Licensing is the flagship magazine of the company, published quarterly. Giving detailed insight and features, news, trends and developments in key licensing market sectors including entertainment, brand, celebrity, sports etc around the world, Total Licensing magazine is the only tool you need to keep ahead of the competition.

Total Licensing is distributed at the following trade shows by the Total team.

Click the titles to visit the Show website.

Publishing dates

Digital / Online

Winter 2022 14th January

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Spring 2022 22nd March

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SUMMER 2022 11th May

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Autumn 2022 12th September

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Printed

Winter 2022 20th January

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Spring 2022 28th March

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SUMMER 2022 16th May

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Autumn 2022 18th September

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Total Licensing Flagship - Combined online & printed publication circulation

Read by

licensing trade professionals

In

Countries

MAGAZINES ON totallicensing.com

Impressions

Reads

Minutes average read time

Total circulation by region

Total circulation by business

Manufacturers by business type

  • Europe 37% 37%
  • North America 29% 29%
  • Asia 19% 19%
  • Latin America 7% 7%
  • Australasia 5% 5%
  • Other 3% 3%
  • Licensees/Mfr 36% 36%
  • Retail Buyer 28% 28%
  • Ad/Promotion 17% 17%
  • Licensing Co 12% 12%
  • 4% 4%
  • Other 3% 3%
  • Apparel 21% 21%
  • Toy and Games 18% 18%
  • Giftware 17% 17%
  • Accessories 15% 15%
  • Video / DVD 10% 10%
  • Infant 5% 5%
  • Housewares 4% 4%
  • Food and Drink 3% 3%
  • Toiletries 3% 3%
  • Other 3% 3%
Winter 2022

KEY FEATURES

  • 2022 Movie Licensing
  • Video Games and eSports
  • Kidscreen Summit Preview
  • Licensee Lookbook 2022
  • Sustainability in Licensing
  • Capitalising on the Virtual Revolution
  • Exploring NFTs
Spring 2022

KEY FEATURES

  • Licensing toys and games and Toy Fair Reviews
  • Children’s Publishing
  • Book Fair Previews
  • Preschool Animation
  • MIP-TV Preview
  • Kidscreen Review
  • Latest retail trends
  • Licensing from Streaming
Summer 2022

KEY FEATURES

  • Licensing Expo Preview • Licensing Roundtable
  • Licensing to Teens
  • Licensing classic and nostalgia properties
  • Esports
  • Reimagined properties
Fall-Autumn 2022

KEY FEATURES

  • Brand Licensing Europe show preview
  • Nostalgia Licensing
  • Live events
  • The Rapidly changing face of retail • European Roundtable
  • The rise of digital brands

WINTER 2022 TERRITORY SPOTLIGHT

Germany
Nordics
Canada
*Australia (Total Licensing Australia)

SPRING 2022 TERRITORY SPOTLIGHT

France
Italy
Australia*
(see Total Licensing Australia)

SUMMER 2022 TERRITORY SPOTLIGHT

Latin America
South Korea
USA
India
Japan

Autumn/Fall 2022 TERRITORY SPOTLIGHT

Spain & Portugal
Russia CIS
Middle East
China

WINTER 2022

BONUS DISTRIBUTION*

London Toy Fair
Licensing World Russia

SPRING 2022

BONUS DISTRIBUTION*

MIP.TV
Hong Kong Licensing Fair
Kids Marketing Day
London Book Fair

SUMMER 2022

BONUS DISTRIBUTION*

Licensing Expo
Milano Day of Licensing
Licensing Japan
Kidscreen

Autumn/Fall 2022

BONUS DISTRIBUTION*

Brand Licensing Expo
MIPCOM
MIP Junior

Editorial material deadlines

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Winter 2021 17th December

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Spring 2022 1st March

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Summer 2022 24th April

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Autumn 2022 25th August

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Advertising material deadlines

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com

Winter 2022 7th January

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Spring 2022 15th March

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Summer 2022 1st May

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Autumn 2022 8th September

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Advertising options

Maximum publicity

Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options - printed publications

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.
One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Advertising options  - digital magazine

Interactive features

  • Zoom and manoeuvre
  • Live URL and email links
  • Automatic picture zoom
  • Digital post-in notes
  • Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Multi-page button ads

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs - Total Licensing Worldwide - Australia - China & Art

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Front cover

Click above to download the full production spec.

Double page spread

Click above to download the full production spec.

Full page

Click above to download the full production spec.

Half page

Click above to download the full production spec. Both horizontal and vertical in one PDF

Third page

Click above to download the full production spec. Both horizontal and vertical in one PDF

Quarter page

Click above to download the full production spec. Both horizontal and vertical in one PDF

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