
Total Licensing – FLAGSHIP – Worldwide

Total Licensing is distributed at the following trade shows by the Total team.
Click the titles to visit the Show website.
Spring 2020 Total Licensing – Publish date 25th March
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Australia UK France Japan Italy France |
Summer ISSUES 2020 Total Licensing – Publish date 27 MAY & 30 JULY
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USA UK Korea England Italy |
Fall-Autumn 2020 – Total Licensing – Publish date 2nd October
Licensing Market Germany |
January 6 – 8 October 6 – 8 October 12 – 15 No info October 21 – 23 November 17 |
Hong Kong UK France Germany China UK |
Winter 2021 Total Licensing – Publish date 20th January
January 19 – 21 January 27 – February 02 February 10 – 13 February 7 – 11 February 11 – 13 February 22 – 25 |
UK Germany USA UK Russia USA |
Publishing dates
SUMMER 2020 27TH MAY
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Summer 2020 30TH JULY
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Autumn 2020 2nd October
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Winter 2021 20th January
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Total Licensing Flagship - Combined online & printed publication circulation
Read by
licensing trade professionals
In
Countries
Online circulation by region
- Europe 35%
- North America 29%
- Asia 21%
- Latin America 8%
- Australasia 5%
- Other 3%
Online circulation by business
- Licensees/Mfr 39%
- Retail Buyer 34%
- Ad/Promotion 10%
- Licensing Co 8%
- Publishing 6%
- Other 3%
Printed circultaion by region
- Europe 37%
- North America 29%
- Asia 19%
- Latin America 7%
- Australasia 5%
- Other 3%
Printed circulation by business
- Licensees/Mfr 36%
- Retail Buyer 32%
- Ad/Promotion 17%
- Licensing Co 7%
- Publishing 5%
- Other 3%
MAY 2020 SPECIAL DIGITAL ISSUE
KEY FEATURES
Advance Licensing Expo Feature
• Bouncing Back – how the toy industry and manufacturing are coming back in China post-virus
• The effect of recent global events on retail and related industries
• Licensed Summer and outdoor toys
• The growth of online brands as licensed properties
• Insights from businesses around the globe on how they are ‘weathering the storm’
Summer 2020
KEY FEATURES
• Licensing Expo major in-depth preview
• Licensing classic properties
• Esports and licensing
• The global overview
• Retail analysis
• Prequels, sequels and reimagined properties
Fall-Autumn 2020
KEY FEATURES
Brand Licensing 2020 Preview
Nostalgia Licensing
Children’s Apparel
MIPCOM/MIP Junior
Live events and experiences
Animation update
Winter 2021
KEY FEATURES
Licensing toys and games
2020 Movie Licensing
Video Games
Video Games and online gaming
Kidscreen Summit Preview
TERRITORY SPOTLIGHT
Latin America
South Korea
USA
TERRITORY SPOTLIGHT
Spain and Portugal
Germany
Nordics
Canada
The Middle East
TERRITORY SPOTLIGHT
UK
China and Hong Kong
India
Russia/CIS
Editorial material deadlines
To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com
MAY 2020 30th APRIL
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Summer 2020 25th JUNE
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Autumn 2020 20th August
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Winter 2020 5th December
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Advertising material deadlines
To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com
MAY 2020 15TH MAY
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Summer 2020 1st JULY
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Autumn 2020 5th September
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Winter 2021 5th January
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Advertising options
Maximum publicity
Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.
Print and digital discounts
Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.
Special options to enhance ads
Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.
Advertising options - printed publications

Heavy Stock
One per issue.

Gatefold
Advertising options - digital magazine

Interactive features
- Zoom and manoeuvre
- Live URL and email links
- Automatic picture zoom
- Digital post-in notes
- Scrolling text and moving images

Issue sponsorship

Bring ads to life with video
Video loads automatically on opening the page.

Multi-page button ads
Production specs - Total Licensing Worldwide - Australia - China & Art
Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.
Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.