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Total Licensing China

With retail merchandise sales now exceeding $12 billion, and growth in the region of 15% year on year, China is now the fifth largest licensing market in the world. And whilst entertainment licensing leads the way, other categories are fast expanding including art and design, lifestyle and fashion, heritage, corporate and brand, sports and more.

Total Licensing Special China Edition was launched in 2018 in response to requests from readers to have a magazine specifically for this important marketplace, published in both Mandarin and English.

The magazine is designed to help those in China see what is happening both in China and in the rest of the world, as well as educate readers in North America, Europe and further afield about activities in the expanding Chinese marketplace.The magazine is published twice a year (in October and in March).

Total Licensing China is distributed at the following trade shows by the Total team

Spring 2020

Toys and Edu China Show – Shenzhen

Licensing China – Shenzhen

Autumn 2020

China Licensing Expo – Shanghai

Hong Kong International Licensing Show – Hong Kong

 

Total Licensing China – printed publication circulation

Read by

licensing trade professionals

Additionally

VIP Buyers in the Region

Online circulation by region

  • Europe 35% 35%
  • North America 29% 29%
  • Asia 21% 21%
  • Latin America 8% 8%
  • Australasia 5% 5%
  • Other 3% 3%

Online circulation by business

  • Licensees/Mfr 39% 39%
  • Retail Buyer 34% 34%
  • Ad/Promotion 10% 10%
  • Licensing Co 8% 8%
  • Publishing 6% 6%
  • Other 3% 3%

Printed circultaion by region

  • Europe 37% 37%
  • North America 29% 29%
  • Asia 19% 19%
  • Latin America 7% 7%
  • Australasia 5% 5%
  • Other 3% 3%

Printed circulation by business

  • Licensees/Mfr 36% 36%
  • Retail Buyer 32% 32%
  • Ad/Promotion 17% 17%
  • Licensing Co 7% 7%
  • Publishing 5% 5%
  • Other 3% 3%
Spring 2020

KEY FEATURES

Preview of Licensing China
Chinese brands achieving worldwide success
Brand and Trademark Licensing
Infant and Nursery industry in China

Fall-Autumn 2020

KEY FEATURES

China Licensing Expo Preview
The latest from the Chinese toy industry
Spotlight on Chinese Art and Heritage brands
Museum and Heritage Licensing
Global brands and their impact in China

Editorial material deadlines

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Spring 2020 - 1st February

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Autumn 2020 - 20th August

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Advertising material deadlines

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com

Spring 2020 - 5 September

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Autumn 2020 5th September

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Francesca Ash

Jerry Wooldridge

Rebecca Ash

Editorial Director
becky@totallicensing.com

Joanna Cassidy

Business Development Manager
joanna@totallicensing.com

Advertising options

Maximum publicity

Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options - printed publications

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.
One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Advertising options  - digital magazine

Interactive features

  • Zoom and manoeuvre
  • Live URL and email links
  • Automatic picture zoom
  • Digital post-in notes
  • Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Multi-page button ads

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs - Total Licensing Worldwide - Australia - China & Art

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Front cover
Click above to download the full production spec.
Double page spread
Click above to download the full production spec.
Full page
Click above to download the full production spec.
Half page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Third page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Quarter page
Click above to download the full production spec. Both horizontal and vertical in one PDF

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