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Total Brand Licensing

Total Brand Licensing has been created, as a direct response to market demand for a publication that fully serves the corporate, trademark and brand sectors.

The magazine is like no other licensing trade. It looks at best practices, innovative programs, new retail and merchandising opportunities and creates a forum for brand licensors to promote and enhance their brands. It is also designed to highlight the opportunities available to trademark owners through a well-created and structured licensing program and brand extension.

Brands from around the world are in the spotlight through features and case studies including corporate brands and trademarks, automotive, celebrities, sports leagues and individuals.
The magazine also carries global news, research data and regular opinion pieces from experts in the industry. It is published as print, digital and tablet editions.
Total Brand Licensing is published in print, digital and tablet formats and will be distributed to a targeted subscriber list that includes key senior executives involved in brand licensing, brand building and brand extensions from the retail, manufacturing, promotional and other sectors around the world.

Total Brand Licensing is distributed at the following trade shows by the Total team.

Click the titles to visit the Show website.

Winter 2021 – Spring 2020 Total Brand Licensing – Publish date 11th May

London Book Fair

Cobrandz

Spring Fair

Licensing World Russia

March 10 – 12

April 28 – 29

February 7 – 11

February 11 – 13

UK

France

UK

Russia

Summer 2020 Total Licensing – Publish date 11th May

Licensing Expo

Autumn Fair

Licensing Milano 

May 19 – 21 

September 6 – 9

September 15

USA

England

Italy

Fall-Autumn 2020 Total Licensing – Publish date 2nd October

Brand Licensing Europe

Licensing Market Germany

China Licensing Expo

The Sports Merchandise and Licensing Show

October 6 – 8 

No info

October 21 – 23

November 17

UK

Germany

China

UK

 

Publishing dates

Summer 2020 11th May

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Autumn 2020 2nd October

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Winter 2021 20th January

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Total Licensing Flagship – Combined online & printed publication circulation

Read by

licensing trade professionals

In

Countries

Online circulation by region

  • Europe 35% 35%
  • North America 29% 29%
  • Asia 21% 21%
  • Latin America 8% 8%
  • Australasia 5% 5%
  • Other 3% 3%

Online circulation by business

  • Licensees/Mfr 39% 39%
  • Retail Buyer 34% 34%
  • Ad/Promotion 10% 10%
  • Licensing Co 8% 8%
  • Publishing 6% 6%
  • Other 3% 3%

Printed circultaion by region

  • Europe 37% 37%
  • North America 29% 29%
  • Asia 19% 19%
  • Latin America 7% 7%
  • Australasia 5% 5%
  • Other 3% 3%

Printed circulation by business

  • Licensees/Mfr 36% 36%
  • Retail Buyer 32% 32%
  • Ad/Promotion 17% 17%
  • Licensing Co 7% 7%
  • Publishing 5% 5%
  • Other 3% 3%
Winter – Spring 2020

KEY FEATURES

Leisure Brands
Art and Design
Total Art Licensing special art and design supplement
Fashion Brand licensing
Business analysis and regular features
Company profiles, In-Depth Property
Profiles, Major Interviews

Summer 2020

KEY FEATURES

Brands at Licensing Expo, Las Vegas
Brand and Lifestyle Awards (B&LLAs) 
Housewares and Homewares
Getting into the bones of the brand business
Celebrity Estates
Licensed Health and Wellness
The Growing World of Cannabis Licensing
Roundtable 
Regular Features 
Company profiles, In-Depth Property 
Profile, Market Research, Major Interviews

Fall-Autumn 2020

KEY FEATURES

Brands at BLE 2020
Heritage and Museum Brands
Sports Brands and Licenses
Celebrity Chefs
Licensing Transport
European Retail Analysis
The World of Food and Drink
Business analysis and regular features
Company profiles, In-Depth Property 
Profiles, Major Interviews

TERRITORY SPOTLIGHT

France
Italy
Australia (see Total Licensing Australia)
Japan 

TERRITORY SPOTLIGHT

Latin America
Spain and Portugal
South Korea
USA 

TERRITORY SPOTLIGHT

Germany
Nordics
Canada
The Middle East

TERRITORY SPOTLIGHT

UK
China and Hong Kong
India
Russia/CIS

Editorial material deadlines

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Summer 2020 20th April

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Autumn 2020 20th August

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Winter 2020 5th December

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Advertising material deadlines

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com

Summer 2020 1st May

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Autumn 2020 5th September

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Winter 2021 5th January

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Advertising options

Maximum publicity

Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options - printed publications

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.
One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Advertising options  - digital magazine

Interactive features

  • Zoom and manoeuvre
  • Live URL and email links
  • Automatic picture zoom
  • Digital post-in notes
  • Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Multi-page button ads

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Total Brand Licensing Productions Specs

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Front cover
Click above to download the full production spec.
Double page spread
Click above to download the full production spec.
Full page
Click above to download the full production spec.
Half page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Third page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Quarter page
Click above to download the full production spec. Both horizontal and vertical in one PDF

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