Total Brand Licensing
Total Brand Licensing was created as a direct response to industry demand for
a publication that is separate from the entertainment-led part of the business; one that fully serves brand, brand extension and lifestyle, on a truly global basis.
Total Brand Licensing is the only magazine
of its kind in the world and therefore represents a unique opportunity for both brand owners and licensors to increase their brand’s visibility at the same time as establishing and managing their brand extension and licensing programs. It is a unique forum and platform for the brand licensing sector designed to highlight the opportunities available to trademark owners through a well-created and structured licensing program and brand extensions. The magazine also carries global news, research data and regular opinion pieces from experts in the industry.
Total Brand Licensing is published in both print and digital formats.
Total Brand Licensing is distributed at the following trade shows by the Total team.
Click the titles to visit the Show website.
WINTER/SPRING Total Brand Licensing
|
|
UK France UK Russia |
Fall-Autumn Total Licensing
|
Licensing Market Germany |
UK Germany China UK |
Publishing dates
Digital / Online
Winter/Spring 2022 1st February
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Summer 2022 11th May
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Autumn/Fall 2022 12th September
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Winter/Spring 2022 5th February
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Summer 2022 16th May
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Autumn/Fall 2022 18th October
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Total Brand Licensing – Combined online & printed publication circulation
Read by
licensing trade professionals
In
Countries
MAGAZINES ON totallicensing.com
Impressions
Reads
Minutes average read time
Total circulation by region
Total circulation by business
Manufacturers by business type
- Europe 37%
- North America 29%
- Asia 19%
- Latin America 7%
- Australasia 5%
- Other 3%
- Licensees/Mfr 36%
- Retail Buyer 28%
- Ad/Promotion 17%
- Licensing Co 12%
- 4%
- Other 3%
- Apparel 21%
- Toy and Games 18%
- Giftware 17%
- Accessories 15%
- Video / DVD 10%
- Infant 5%
- Housewares 4%
- Food and Drink 3%
- Toiletries 3%
- Other 3%
Total Brand Readership by Region
Total Brand Readership by Business Type
- North America 41%
- Europe 29%
- Asia/Australasia 17%
- Latin America 9%
- Other 4%
- Licensees/Mfr 31%
- Retailer 27%
- Top Public Company 20%
- Licensing Co 13%
- Publisher 7%
- Other 2%
Winter/Spring 2022
KEY FEATURES
Leisure Brands
This feature takes a look at what is happening in the lucrative world of leisure
Art and Design
Total Art Licensing special art and design supplement
Fashion Brand licensing
The spotlight on the world of licensed fashion
Business analysis and regular features
Company profiles, In-Depth Property Profiles, Major Interviews
Summer 2022
KEY FEATURES
Brands at Licensing Expo 2022 Vegas
A look at some of the brands on show this year.
Licensed Software/CRM Management Providers
A look at some of the companies providing software and systems to help the industry
Brand and Lifestyle Awards (B&LLAs)
Who won the prestigious awards?
Total Brand Licensing talks to the winners
Housewares and Homewares
Exploring this massive market sector
Business analysis
Getting into the bones of the brand business
Celebrity Estates
Which celebrity brands will be making waves – good or bad – this year?
Licensed Health and Wellness
A look at how licensing fits into the current trend for health and wellness
The Growing World of Cannabis Licensing
Brands that are definitely not for children…
Regular Features
Company profiles, In-Depth Property Profile, Market Research, Major Interviews
Autumn/Fall 2022
KEY FEATURES
Brands at BLE 2022
A look at some of the brands that will be on show at Brand Licensing Europe
Heritage and Museum Brands
Heritage brands are big business – from museums to galleries and much more. This article explores the world of heritage brands and why they are so popular.
Sports Brands and Licenses
A look at what’s happening in the world of sports and sports brands including mainstream and specialist brands.
Celebrity Chefs
Who’s top in the global kitchen? Celebrity Chefs are big business.
Licensing Transport
From cars to planes to ships, trains and bikes.
European Retail Analysis
An in-depth look at the changing retail landscape in Europe.
The World of Food and Drink
From whisky to gin and more…. a look at the world of licensed liquor.
Business analysis and regular features
Company profiles, In-Depth Property Profiles, Major Interviews
Editorial material deadlines
To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com
Winter/Spring 2022 10th January
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Summer 2022 24th April
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Autumn/Fall 2022 25th August
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Advertising material deadlines
To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com
Winter/Spring 2022 15th January
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Summer 2022 1st May
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Autumn/Fall 2022 8th September
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Advertising options
Maximum publicity
Advertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.
Print and digital discounts
Discounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.
Special options to enhance ads
Special options, including gatefolds, heavy stock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.
Advertising options - printed publications
Heavy Stock
Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.
One per issue.
One per issue.
Gatefold
Available in either heavy stock or ordinary page stock
Advertising options - digital magazine
Interactive features
- Zoom and manoeuvre
- Live URL and email links
- Automatic picture zoom
- Digital post-in notes
- Scrolling text and moving images
Issue sponsorship
Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.
Bring ads to life with video
Incorporate video or flash onto ad pages within the digital issue.
Video loads automatically on opening the page.
Multi-page button ads
Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.
Total Brand Licensing Productions Specs
Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.
Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.
Front cover
Click above to download the full production spec.
Double page spread
Click above to download the full production spec.
Full page
Click above to download the full production spec.
Half page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Third page
Click above to download the full production spec. Both horizontal and vertical in one PDF
Quarter page
Click above to download the full production spec. Both horizontal and vertical in one PDF
