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Industry veteran Rosalind Nowicki to join Fabacus’ advisory board

Industry veteran Rosalind Nowicki to join Fabacus’ advisory board

Fabacus confirms the appointment of global brand builder and licensing executive, Rosalind ‘Roz’ Nowicki, as Board Advisor.

With extensive experience driving significant brand and business growth in the consumer products space, Nowicki joins Fabacus in an exciting phase for the business’ growth.

Most recently, Nowicki was Head of Global Consumer Products and Franchise Marketing for Mattel, reporting to Mattel’s President and COO. She revitalised the multi-category consumer products and franchise marketing division and delivered its first year of growth in nearly a decade. Previously, Nowicki was Executive Vice President of Peanuts Worldwide.

“I am thrilled to join Fabacus’ Board of Advisors, using my 30+ years of licensing experience to provide guidance and serve as an industry evangelist for the revolutionary platform that provides essential data to IP owners.” Nowicki said of her appointment, “In the new age of incoming sustainability regulation, the extended service that Fabacus has created and offers, has evolved from a ‘nice-to-have’ to an essential requirement for brand owners.”

Fabacus is a data management and bureau service for the licensing industry and developer of proprietary data management software platform, Xelacore. Its blue-chip clients include Epic Games, Ultimate Fighting Championship (UFC), Skydance Animation, Ubisoft and Activision Blizzard. Fabacus also has strategic partnerships with IMG Licensing, agents of Pepsi, Fiat Chrysler and Volkswagen; and Fanatics, agents of PSG, UEFA and NBA.

Speaking on Nowicki’s addition to the Advisory Board, Fabacus Founder and CEO, Andrew Xeni, said, “Given Roz’s wealth of experience and understanding of the industry challenges, it is great validation having her advocate the need for an industry evolution in data capture, its use and licensed product identification and authentication. Part of the advisory board role is the ability to translate advice to action and Roz has an innate ability to do just that, supporting companies to scale their business and accelerate growth. Roz’s commitment to Fabacus further endorses our value proposition to the industry and after years of working in parallel, I’m excited for her to formally join Fabacus as Board Advisor.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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