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How Hasbro is Responding to the Crisis

How Hasbro is Responding to the Crisis

Hasbro has announced plans to work together with partner factory, Cartamundi, based in East Longmeadow, MA, to produce 50,000 face shields per week for front-line medical workers.  This much-needed personal protective equipment (PPE) will be donated to local hospitals in Massachusetts and Rhode Island.

The company’s global response efforts to date also include:

  • The launch of Bring Home the Fun, a global initiative created to further the Company’s purpose to make the world a better place for children and their families. The initiative provides parents and caregivers resources to help keep kids occupied and engaged during extended time at home and indoors.
  • Hasbro is supporting global philanthropic initiatives that aim to bring relief to children and their families worldwide during this difficult time. Hasbro partnered with Save the Children and No Kid Hungry in their effort to address the most urgent needs of children, including providing nutritious meals and distributing books and learning resources to those children and families most in need. 
  • In addition to providing financial support, Hasbro has donated thousands of toys and games to low-income communities to continue to inspire creativity and fun for vulnerable children during the COVID-19 pandemic.
  • Hasbro is the presenting sponsor of Design for Change’s #DoGoodFromHome Challenge, inspiring youth to connect through kindness, using their compassion and creativity to do acts of good from home. For every act of kindness using #DoGoodFromHome, Hasbro will donate to up to 25,000 toys and games to children of COVID-19 Essential Workers.
  • To provide a small sense of comfort, Hasbro is donating toys and games to children in partner hospitals nationwide who are experiencing medical isolation and have restricted visitation.

Wizards of the Coast 

  • The Wizards of the Coast team is supporting its Wizards Play Network (WPN) member stores during this challenging time. The team has launched a reprint of Mystery Booster and will be allocating these boosters to WPN member stores at no charge, for sale to consumers at a later date.  In addition, until at least June 1, local game stores may take admission fees—up to $10—for tournaments they run on Magic: The Gathering Arena.
  • Wizards is also supporting the American Red Cross and donating product to Operation Gratitude and the USS Comfort. In partnership with Take This, Wizards is addressing social isolation among gamers and creating content to help deal with anxiety and mental health.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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