Licensing Link Europe Teams with Bioworld International for PEZ
Apparel and accessories licensee Bioworld International is developing a range of clothing, bags and accessories for confectionary brand PEZ. Licensing Link Europe is up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion and high street retailers, the first designs are now launched on www.boohoo.com.
Richard Radford from Bioworld International commented: “We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant, lifestyle range in keeping with the brand’s own outlook and belief.”
Chris Taday, Licensing Link Europe, added: “We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the Pez UK programme, getting off to a great start with leading online retailer Boohoo.com. PEZ is an iconic brand, from the sweet bricks to the dispensers themselves – some great key attributes to develop some outstanding new consumer products.”