Fred Rogers Productions and 9 Story Brands Add ‘Grr-ific’ Partners to Daniel Tiger’s Neighborhood
Fred Rogers Productions, the award-winning children’s entertainment company behind the much-loved, Emmy-winning PBS KIDS series Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent, have sealed agreements with new and existing partners that will help deepen consumers’ connection to the hit animated show for preschoolers. Best Ride-On Cars, Children’s Apparel Network, Cottage Door Press, Fisher-Price, Hybrid, M&M Sales, Peejamas, Simon & Schuster Children’s Publishing, and Steel City Apparel will all help expand the “neighborhood” for the popular property with a broad range of Daniel Tiger’s Neighborhood apparel, publishing, and toys, set to arrive at retail this year. New Daniel Tiger’s Neighborhood adaptive clothing for special needs children from Zappos, in conjunction with PBS KIDS, will also be available by early 2021.
“We’re very excited to further expand our array of Daniel Tiger’s Neighborhood offerings, so that children can interact with the brand in new and meaningful ways every day,” said Paul Siefken, President and CEO, Fred Rogers Productions. “It’s especially satisfying to be working with such important category leaders that create high-quality and lasting products that will keep children engaged while having fun with Daniel and his friends beyond the screen.”