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Mattel Names Glenn Abell Senior Vice President, MEGA and Global Head of Construction Category

Mattel Names Glenn Abell Senior Vice President, MEGA and Global Head of Construction Category

Glenn Abell was named Senior Vice President, MEGA and Global Head of Construction category at Mattel, Inc. effective today. He reports to Richard Dickson, Mattel’s President and Chief Operating Officer.

“The construction category presents a meaningful opportunity to further accelerate Mattel’s growth phase,” said Dickson. “MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals. I look forward to working with Glenn and the terrific MEGA team to maximize our potential in this important category.”

Bisma Ansari will report to Abell in her role as Senior Vice President of MEGA, leveraging her operational knowledge of the business, product, and marketing expertise. 

Abell joins Mattel most recently from Moose Toys U.S., where he has served as president and general manager since 2019. In this position, Abell was responsible for guiding commercial and product strategy as well as organizational health for the U.S. division. He spent the prior 16 years working for The LEGO Group, where he held various general management, sales, and marketing positions around the globe. Abell’s most recent role at The LEGO Group was Vice President & Head of Global Ecommerce for LEGO Retail, looking after the group’s owned digital commerce platform and having accountability for direct-to-consumer Ecommerce worldwide. Before The LEGO Group, Abell worked in the U.S. beverage industry for Evian, Dr Pepper/Seven Up and Anheuser-Busch in a variety of sales and marketing functions.

“I’m thrilled to join Mattel at such an incredible time in the company’s history,” added Abell. “I have tremendous appreciation for the power of brands and consumers’ relationships with them. Mattel’s are among the strongest and most respected in the world. I am eager to lead the global growth strategy for MEGA and the Construction category while at the same time joining a world-class Mattel team.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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