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Australian Phenomenon Hit Bluey Launches Toys in the U.S.

Australian Phenomenon Hit Bluey Launches Toys in the U.S.

BBC Studios and Moose Toys announce the eagerly-awaited range of toys inspired by Australia’s Emmy Award-winning Bluey, a popular series on Disney Junior and Disney+, are set to launch in the U.S. this month. The new collection from Australian-based toy company Moose Toys, a leader in innovation, includes a range of plush, figures, playsets, and games designed to spark imagination-fueled fun and invite preschoolers to create their own Bluey-themed adventures at home.

Bluey has been winning over audiences everywhere, and we’re so excited that kids and families in the U.S. will soon have the chance to ‘play along’ with Bluey, Bingo, Bandit, and Chilli beyond the screen,” said Suzy Raia, VP, Consumer Products and Business Development, BBC Studios. “The new range from Moose Toys perfectly captures the imaginative play and family-centered essence of the show; elements that have helped make it a standout with kids and parents alike.”

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Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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