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wow! Pods Wins Best Collectibles Award in USA

wow! Pods Wins Best Collectibles Award in USA

WOW! PODS, dubbed by its creator, toy innovation company Wow! Stuff, ‘The Collectible for Fans of Character Brands’ has won the prestigious Pop Insider Holiday Gift Guide Award for Best Gift: Collectibles Category. This adds to WOW PODS recent wins in the UK at the Blogon Awards (1st place in Collectables) and the Independent Topy Shop Awards (Gold Winner, Collectables).

Richard North, co-founder and CEO of Wow! Stuff, owner’s of the WOW! PODS brand exclaimed, “YIPPEEEEEE!!!!! We are so, so, so flipping well over the moon to win such a big category at the Pop Insider Awards in North America, the heartland of pop culture collectables! This is an honour we will cherish and it’s also a great start to our North American launch. We launched first in the UK market and WOW! PODS have now averaged the number 1 Best Seller Ranking on Amazon UK for the last 4 months straight in 2 categories and are number 1 at time of writing in both the Bobble Head and Play Action Figures categories.” Marissa Silva, editor-in-chief, the Pop Insider detailed an element of the judging criteria, “We know that one of the biggest issues fans have with their collections is figuring out awesome ways to display them. We really love WOW PODS because of their unique display feature. The design is awesome, the figures are detailed, and fans can actually afford them. Bonus points for all of the incredible characters that are available, with more still to come!”

Wow! Stuff’s Director of Innovation, Dr. Jim Wyatt explained the strategy behind the brand: “I’m a geek myself and a long-time fan of kidult collectables. We have some really exciting treasure hunt models, rare and limited editions all using our patents and the Swipe to Light mystery reveal feature. The fans are driving which brands to go after next and we’ve now signed more than 20 leading tier 1 brands across many different properties.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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