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WildBrain CPLG Launches Lifestyle Division

WildBrain CPLG Launches Lifestyle Division

WildBrain CPLG is launching WildBrain CPLG Lifestyle, a newly formalised division dedicated to overseeing and driving revenue for its lifestyle and corporate properties. WildBrain CPLG Lifestyle will be headed up out of London by Victoria Whellans, who has been promoted to Group Brands Director with immediate effect, and will be responsible for developing strategies for new and existing partners, directing consumer products roll-outs and securing pan-regional partnerships in key lifestyle categories.

Whellans will work with a dedicated sales executive and WildBrain CPLG’s 14 regional offices to oversee the company’s growing lifestyle portfolio which currently includes: Absolut Vodka; BBC Earth; IRONMAN; Osprey London; Parental Advisory; Perfetti Van Melle’s confectionery brands Chupa Chups, Mentos and Smint; and  Yale University. Previously Senior Business Development Manager, Brands, Whellans has been with WildBrain CPLG for three years and reports to WildBrain CPLG’s, EVP and Managing Director, Maarten Weck. 

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Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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