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Victoria Bitter and Volley Australia Launch VB Volley 2.0.

Victoria Bitter and Volley Australia Launch VB Volley 2.0.

After the first release selling out in a matter of days, Victoria Bitter and Volley Australia are back with VB Volley 2.0.

Off the back of last year’s successful launch, iconic brands Volley Australia and Victoria Bitter have joined forces once again to bring you the new and improved quintessential sneaker, the VB Volley 2.0.

With the first edition selling out within days, Volley Australia and Victoria Bitter have been inundated with fans demanding a second release. For those who missed out the first time, fear not as they are back and better than ever before, expanding the offering for loyal customers to bring three new sneaker styles and accessories emblazoned with the logos of both brands. The perfect combination for Friday knock-offs, this limited-edition range is sure to be hot off the shelf!

Volley’s iconic Heritage High silhouette has returned in a new black colourway, joined by the Heritage Low in both black and white. The sneakers include Volley’s original rubber sole design created with durable ribbed canvas upper, custom metal eyelets and are 100% animal free. Accompanying our favourite sneakers are must-have accessories for any VB Volley fan: the Mid Sock in black and a new wide brim Third Man Hat in cricket-pitch green, black and crisp white. It’s time to crack open a cold one with a pair of fresh kicks and a wide brim hat, making a ‘day for it’ Summer afternoon even better.

The idea for this collaboration originated last year as an April Fool’s joke on Instagram when Volley Australia announced the ‘Ultimate Shoey’. When the hoax went viral, VB and Volley were blown away and brought the idea to life in late 2020. This partnership is one for the history books and both brands are excited to be continuing the relationship in 2021 and beyond.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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