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TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for Global Phenomenon 5-Minute Crafts

TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for Global Phenomenon 5-Minute Crafts

The award-winning, global digital studio, TheSoul Publishing has announced a partnership with Retail Monster, the leading global brand extension company, to develop licensing and retail programs around its flagship franchise, 5-Minute Crafts.

Known around the globe for its positive, fun and quirky crafts, 5-Minute Crafts, is the world’s top DIY brand and the only channel to consistently rank among the top ten on both YouTube and Facebook. Igniting a creative spark on a daily basis by offering viewers clever solutions to everyday problems, 5-Minute Crafts’ audience reaches 350M+ YouTube combined subscribers, 300M+ Facebook combined followers, 55M+ Instagram subscribers and 25M+ TikTok combined followers.

“As TheSoul Publishing premieres at Licensing Expo for the first-time ever, we are incredibly excited to announce our collaboration with Retail Monster, a leader in the consumer product space. They continuously elevate brands with compelling retail and licensing opportunities, and we know they will bring an innovative and fun approach to our flagship brand, 5-Minute Crafts,” said Ines Pacheco, Director of Licensing at TheSoul Publishing. “With successful touch points to our audience already established through digital and streaming video, podcasting, music and more, licensing programs will now further connect TheSoul to our fans and develop our suite of brands into household names.”

“We are thrilled to be working in partnership with TheSoul Publishing on their immensely popular brand 5-Minute Crafts. There is an incredible opportunity to connect with U.S. consumers at retail by creating compelling and tangible products which replicate the fun DIY experience of this brand”  said Michael Connolly, Founder of Retail Monster LLC.  

Known as the powerhouse of positivity, the global leader in digital video views, TheSoul Publishing is diving into the merchandising world as it opens its doors to opportunity at the 2022 Las Vegas Licensing Expo. With over one billion followers and subscribers across social media, the digital studio will be exploring potential licensing partnerships around the studio’s brand portfolio including 5-Minute Crafts, 123 GO!, Baby Zoo, Avocado Couple, La La Life, Polar and more. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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