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CAA Signs Jazwares’ Squishmallows

CAA Signs Jazwares’ Squishmallows

Creative Artists Agency (CAA) has signed Squishmallows®, the globally successful line of plush characters and toys from Jazwares that have struck a chord with kids and adults alike. The agency will identify and create opportunities for Squishmallows across an array of areas, including film, television, video games, publishing, live touring, and beyond.

Since its launch in 2017, Squishmallows has grown from eight characters to more than 1,000, each with their own unique name and storyline. With over 86 million sold in 40 countries worldwide, Squishmallows has become a social media sensation, with more than 650,000 combined followers on Facebook, Instagram and Twitter, and three billion TikTok video views on #squishmallows tagged content. 

“The Squishmallows brand is at this incredible stage, experiencing tremendous growth and increasing popularity over the past year.  Now is the perfect time to join forces with CAA, the best partners in the industry, to fully take advantage of the momentum behind the brand and create significant content and entertainment experiences for our brand fans,” said Michael Rinzler, executive vice president and partner at Jazwares.

Prior to signing on with CAA, Jazwares expanded the world of Squishmallows with the June 2021 launch of the YouTube animated series, Squishville. Produced by Moonbug Entertainment, new episodes of Squishville will release every Saturday through October 2021. The series is based on the line of Squishmallows-inspired collectible playsets and accessories, which was introduced at retail in March.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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