Little brother Books Announces Spring-Summer Ranges
Little Brother Books (LBB), the UK’s leading publisher of children’s Annuals is once again set to bolster the market with its 2021 Spring/Summer range of six hugely popular titles.
Launching in May there will be three ‘Fun, Play and Learn’ titles including LOL Surprise, Barbie and World of Dinosaurs, as well as three ‘Ultimate Gaming Guides’ – GamesWarrior’s Ultimate Guide to Fortnite, Roblox, and Minecraft.
All six titles have entirely new content created exclusively by Little Brother Books and will delight fans of these hugely popular toy and gaming brands over the summer months. Each with an £5.99 RRP, they will go on sale in early May at Amazon, TJ Morris, Sainsbury’s, Smyths Toys and other book retailers. The strong listings provide yet another indicator of LBB’s success in driving the Annuals category forward across the wider market and reinforces its No.1 status in the Annuals sector. LBB firmly believes high visibility at retail is key to driving impulse sales and has been successful in placing 1,000s of dedicated FSDU/POS in major retailers over recent years.
Matthew Reynolds, MD at Little Brother Books, comments: “Our mid-year Annuals and Gaming Guides launching this season are testament to our success in refreshing this market and I’m thrilled that we have six titles to delight parents and children alike this summer with six of the hottest properties in the market. Despite 2020’s challenges, Little Brother Books once again dominated the Annuals market, and we retained our position as the number one publisher in this sector for the third consecutive year with unrivalled distribution for our leading brands. 2021 is shaping up to be even more successful with other major retailers coming onboard, as well as exciting new brands joining our portfolio.”