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Finsbury Food Group Remasters Full Thorntons Cake Bites and Bars Range

Finsbury Food Group Remasters Full Thorntons Cake Bites and Bars Range

Finsbury Food Group has been the manufacturer of the successful Thorntons bites range for 20 years and is now widening the range’s appeal by adding new products, new packaging and new brand messaging.

Launching this month, retailers and consumers will see new-look packaging that has been designed to increase product stand-out on shelf with a design that brings to life the luxury and quality of Thorntons chocolate.  Finsbury is also bringing in ‘Bitesize Moments Made Special’ as its tagline across the entire range, playing into the treat and snacking occasions that the cake range has been successful in for the last two decades. 

The leading cake manufacturer has introduced NPD to the range before, but this year it will be bringing in seven new options with a focus on seasonality and modern tastes and flavours.  The NPD will introduce completely new ingredients, never seen within the range before.

The additions to the bites range are Chocolate Orange Caramel Shortcake, Toffee Apple Caramel Shortcake, Hot Cross Bun Caramel Shortcake, Peppermint Crème Brownie and Strawberry Dream Brownie.  Finsbury is also making two additions to its individually wrapped cake bars, bringing in Hazelnut Brookie and Salted Caramel Brownie options.

Finsbury has also revamped some of the existing products within the range, answering the consumer need for quality ingredients and flavours in treats.  Its Caramel Shortcake will now feature a crunchier biscuit base and more chocolate alongside the Thorntons toffee in the caramel.

Jordan McCann, Brand Manager at Finsbury Food Group, said: “Thorntons cake bites have the highest impulse purchase rate throughout the category, and we know its look and flavour appeal is key to ensuring those impulse purchases remain high.  The range has enjoyed great success over the last 20 years, but we are constantly looking for ways to bring in new shoppers.  The key to our ongoing success is to never take our eye off the ball when ensuring the range fits changing consumer trends.

“The Thorntons bites and bars are successful because they are perfect for sharing occasions and adding a bit of luxury to those moments.  We know the chances to get together and share a treat have been few and far between but hopefully, in the not-too-distant future, people will have more opportunities to spend time together and we’re making sure we have the perfect treats for those times.”

Fiona Morgan, Head of Foodservice Ferrero UK & Ireland, at Ferrero UK Ltd, added: “Finsbury has consistently found ways to bring the high quality and luxurious taste of Thorntons chocolate to cake products and this revamp is continuing that successful tradition. We’re excited to see the changes appear in the market and watch the range continue to go from strength to strength.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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