Kess Launches de.bored Puzzles
Kess, a third-generation toy and game company dedicated to reinventing classic toys, announces a new product line in a previously untouched market for the brand: de.bored puzzles. The new line boasts a simple mission: to help adults de-stress and solve boredom through colorful, strategic, and repeat puzzle play. de.bored will first launch in November 2020 in the US. The introductory collection boasts puzzles designed by artist influencers including Kii Arens and Charly Clements.
The first puzzles range from 500 to 1,000 pieces and are designed for adults and kids of all ages. Future line extensions will include an impulse puzzles line, limited edition collectables puzzles, and other innovations that allow for new play patterns that will refresh the puzzle category.
“Kess has emerged as a leader in outdoor, active play, but as winter approaches, we’re seeing families looking for equally-fun, stimulating activities to engage in indoors,” said Alex Kessler, founder and CEO of Kess. “With de.bored puzzles, our goal is to infuse modern and trendy designs with bold color palettes and original play patterns so consumers can enjoy solving puzzles again and again.”
Additional puzzles will launch on Amazon and Kess.co later this fall, with greater availability at retailers nationwide by spring 2021.