Kandi Co’s, Phat Kandi signs Asian Agency
Phat Kandi, created by Mel Williams, has partnered up with Empire Multimedia Corp. for the EASIA territory. Not long after the brands first introduction into the licensing world. Empire Multimedia Corp add Phat Kandi to their portfolio, which currently also includes brands such as Ryan’s World, Mr Bean and Panama Jack.
Phat Kandi is a character-led lifestyle brand, inspired by the misfits and rule breakers of this world appealing to all ages and genders.
‘With Hubert and his team, we feel right at home. Asia seems like a logical territory for our misfits to be launched. We feel humbled by Empire’s believe in us as a new brand’. Says Mel Williams, Creative Director.
Phat Kandi is a bold statement brand with a Japanese, edgy twist and lends itself perfectly across consumer products in categories such as fashion, personal care, stationary, and digital.