Hershey to Launch Long-Term Attraction

The Hershey Company is launching an attraction for fans of all ages.  The location-based attraction will focus on entertainment and amusement while paying tribute to the various iconic Hershey brands. 

The Chicago attraction aims to transport Hershey chocolate enthusiasts into a magical world of candy-making like never before. 

From the moment fans enter, they will have a chance to experience many sensory-rich effects that celebrate the renowned Hershey brands like Twizzlers licorice, Jolly Ranchers hard candy, and the immensely popular Hershey’s Kisses chocolate.

The attraction will launch late summer/early fall at Water Tower Place in Chicago.

The creator and operator will be Original X Productions.  To give you a sense of what you can expect, Original X Productions are the creators and operators of location-based entertainment venues like The FRIENDS Experience, The Office Experience and Harry Potter: Magic at Play e long term, ticketed entertainment experience.

The FRIENDS™ Experience has driven millions of attendees and has grown to two North American touring sets, two European/UK sets, an Australian touring set, and a flagship residency similar to the Hershey experience, in the heart of Manhattan.

Fans can expect to engage with a fun & playful narrative journey that amplifies and celebrates Hershey’s essence providing a fantastical journey into how you might imagine a classic family-favorite chocolate is made and pays tribute to the timeless and iconic brand that has captivated the world for decades.