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Hershey to Launch Long-Term Attraction

Hershey to Launch Long-Term Attraction

The Hershey Company is launching an attraction for fans of all ages.  The location-based attraction will focus on entertainment and amusement while paying tribute to the various iconic Hershey brands. 

The Chicago attraction aims to transport Hershey chocolate enthusiasts into a magical world of candy-making like never before. 

From the moment fans enter, they will have a chance to experience many sensory-rich effects that celebrate the renowned Hershey brands like Twizzlers licorice, Jolly Ranchers hard candy, and the immensely popular Hershey’s Kisses chocolate.

The attraction will launch late summer/early fall at Water Tower Place in Chicago.

The creator and operator will be Original X Productions.  To give you a sense of what you can expect, Original X Productions are the creators and operators of location-based entertainment venues like The FRIENDS Experience, The Office Experience and Harry Potter: Magic at Play e long term, ticketed entertainment experience.

The FRIENDS™ Experience has driven millions of attendees and has grown to two North American touring sets, two European/UK sets, an Australian touring set, and a flagship residency similar to the Hershey experience, in the heart of Manhattan.

Fans can expect to engage with a fun & playful narrative journey that amplifies and celebrates Hershey’s essence providing a fantastical journey into how you might imagine a classic family-favorite chocolate is made and pays tribute to the timeless and iconic brand that has captivated the world for decades.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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