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A Superior Representation

A Superior Representation

LMI announces their appointment to represent Brough Superior, the legendary motorcycle Brand, for licensing on a global basis.

Established in 1919, when George Brough built the first Brough Superior bike.
Critically acclaimed as “the neatest-looking and most luxurious sporting machine offered to the public”, and dubbed “the Rolls-Royce of motorcycles” in 1923 by HD Teague in The Motor Cycle newspaper, which was later endorsedby the Rolls-Royce company.  
Classic Brough Superior motorcycles are highly sought after, with only 3048 ever being built during 21 years of manufacturer, and only 1000 remain in circulation today.

In 2014, an original 1929 SS 100AGS became the most expensive motorcycle to be ever sold at auction. The Bonham’s auctioneer dropped the hammer at £315,000.
Prestige, style, performance and outstanding quality have been at the core of the Brough Superior brand since 1919 and remain so today.
There is a huge history attached to this luxury Brand, including numerous world records and a list of “celebrity” owners and enthusiasts, including T.E Lawrence (Lawrence of Arabia), Orson Welles, Jay Leno and Jason Momoa.
Life-long Brough Superior enthusiast, and an icon in the Vintage motor-cycle world Mark Upham has been dedicating his efforts to re-vitalise the Brand for more than 15 years.
We now have the scope to elevate this Brand even further with Brand extensions focused on timepieces, gentleman’s accessories, rider essentials and other coherent product categories.
Mark Upham comment “ This new partnership with LMI will enable the Brough Superior Brand to extend into lifestyle categories that are hugely relevant today and into geographies around the globe where Brough Superior brand values recognition are second to none.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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