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Future Today Expands Programming into Linear ‘FAST’ Channels

Future Today Expands Programming into Linear ‘FAST’ Channels

Future Today, the publisher of video streaming channels that reach millions of OTT viewers, has announced it is significantly expanding the footprint for its most successful programming by launching three new Free Advertising-Supported Linear TV (FAST) streaming channels on The Roku Channel, home of free and premium television on the Roku platform, in the U.S.

“Future Today is a great partner and we’re very excited to include their free linear channels on The Roku Channel,” said Ashley Hovey, Director of AVOD Growth, Roku. “We strive to deliver amazing, free ad-supported content to our engaged users. This partnership not only provides easier and immediate access to some of Future Today’s most popular free content, it also reflects our continuing commitment to enhancing experience on The Roku Channel.”

Future Today’s new FAST channels on The Roku Channel include:

  • HappyKids: a free and safe app designed to educate and entertain millions of kids of all ages with music, stories and activity guides across multiple platforms every day. Parents trust HappyKids to provide kid-safe content for every age group with music, rhymes, stories, movies, popular shows, DIY, activity guides, gaming videos, and more
  • iFood.tv: iFood.tv has a tantalizing collection of over 50,000 cooking shows and video recipes every foodie will devour. Already a popular channel in the Food & Home category on the Roku platform, iFood.tv was one of the first streaming channels to launch on the Roku platform in 2011! 
  • The LEGO Channel: a channel dedicated to inspiring and developing the builders of tomorrow where kids can watch their favorite LEGO Minifigure characters.

“Over the last few years, The Roku Channel has become a formidable force in delivering free, ad-supported linear entertainment. The company is always innovating and improving its customer experience by growing its significant channel offerings. We’re excited to partner with Roku to deliver even more free linear TV channels on The Roku Channel,” said Vikrant Mathur, Founder, Future Today. “We are an innovation-first company helping shape the OTT landscape. Roku is a foundation for consumers who count on them to deliver the latest and greatest in entertainment content.” 

Future Today properties are featured in The Roku Channel’s Live TV Channel Guide, which provides a convenient way to discover and tune in to linear TV channels available on The Roku Channel. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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