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Sonic The Hedgehog and Peter Alexander First Ever Brand Sleepwear Range In Aus and NZ

Sonic The Hedgehog and Peter Alexander First Ever Brand Sleepwear Range In Aus and NZ

Dads and sons are being celebrated at Australia and New Zealand’s favourite sleepwear brand, Peter Alexander with its first ever launch of Sonic The Hedgehog branded men’s and boys sleepwear.  

Through a deal brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the on-trend super-comfy range features Sonic, Tails and Knuckles across a men’s tee, men’s trunk pants, baby onesie, boys and junior boys pyjamas, men’s waffle PJ pants, scuffs and 3D Sonic slippers. 

“Sonic The Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand.  We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand,” said Merchantwise Licensing’s General Manager – Licensing, Kerryn McCormack.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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