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Banijay, Sanrio and Diageo confirmed as Festival of Licensing Keynotes

Banijay, Sanrio and Diageo confirmed as Festival of Licensing Keynotes

Today, the final three keynotes for the Festival of Licensing Live Stage, sponsored by Crunchyroll, are announced. They include Banijay, the world’s largest international content producer and distributor thanks to its recent acquisition of Endemol Shine Group; Sanrio, the global lifestyle brand best-known for pop icons like Hello Kitty; and Diageo, a powerhouse behind beverage, spirit and beer brands such as Johnnie Walker, Baileys, Guinness, Captain Morgan. These keynotes join Smiley, Alibaba and Authentic Brands Group among others.

A month-long virtual celebration of the global licensing industry running from 6-29 October, Festival of Licensing incorporates three regional events linked to the world’s biggest markets – Europe, Asia and the Americas – and culminates with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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