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Formula 1 extends agreement with The Memento Group

Formula 1 extends agreement with The Memento Group

Formula 1 has announced it has extended its licensing agreement with The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, until the end of the 2025 season. The extension sees TMG retain its licence to sell authentic, certified, and licensed Formula 1 memorabilia from current F1 teams, and now includes the rights to sell ex-F1 race cars and show cars on its website –

A special auction is currently underway on F1 Authentics (until 5 July 2022) which features, for the first time, a fully operational and ready-to-race Formula 1 car – the 1990 Leyton House CG901. The car competed in the 1990 FIA Formula One World Championship™, securing a 2nd place in the French Grand Prix, and is expected to fetch in excess of £795,000. For a full listing, visit:

In addition to the 1990 Leyton House CG901, the auction will host a diverse collection including:

1992 Nigel Mansell Williams FW14 Official Show Car: Built in-house by Williams F1 with numerous original race parts, this is one of the finest examples on the market. Supplied with original paperwork from the Williams F1 Team, this stunning show car represents Nigel Mansell’s solitary F1 World Championship and was Adrian Newey’s first World Championship winning car.  Expected bid price: in excess of £300,000.

Official Williams 1995 FW17 Show Car with Damon Hill Race Suit: This 1995 Williams FW17 Official Show Car is accompanied by a 1994 Damon Hill race-used suit and a 1995 Damon Hill Official signed promotional helmet. The Williams FW17 was designed by Adrian Newey and was driven by Hill during his third year with the team, and David Coulthard, who was in his first full season. Expected bid price: in excess of £140,000.

Official 1997 McLaren MP4-12 Show Car with MP4-13 Livery” This exceptional F1 show car features a McLaren MP4-12 chassis from the 1997 FIA Formula One World Championship™. Featuring the 1998 MP4-13 livery, as seen on Mika Häkkinen’s race car from his first Formula One Championship Winning season. Expected bid price: in excess of £140,000.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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