Select Page

Finsbury Food Group announces partnership with Costa Coffee to expand BOSH! range

Finsbury Food Group announces partnership with Costa Coffee to expand BOSH! range

Leading speciality baker, Finsbury Food Group, has once again partnered with BOSH!, the British vegan duo, to launch a brand-new vegan traybake to be sold in Costa Coffee stores nationwide from 4th March 2021. This new collaboration will be the first time that Finsbury and BOSH!™ have partnered with a coffee shop. 

Finsbury and BOSH! have created the indulgent BOSH! Ultimate Slice; a chocolate tiffin base, with a chocolate topping and finished with fudge and cookie pieces.

Jack Cook-Broussine, Brand Manager for Finsbury Food Group, said: “Our partnership with BOSH! has allowed us to expand into the vegan category, and as the range continues to grow and do well, we’re excited to continue working hard and create high-quality, enjoyable cakes that can be enjoyed by everyone – regardless of dietary preference. 

“The launch of the new BOSH! Ultimate Slice is the first time we’ve partnered with a coffee chain, and indeed it’s Costa’s first time launching a vegan product of this kind, and so we’re incredibly enthusiastic about the opportunities this presents moving forward, for our business but also for brands and consumers alike.”

A Costa Coffee spokesperson commented: “We’re delighted to be entering into this partnership with BOSH! and Finsbury, offering our customers a brand-new vegan product that should satisfy even the sweetest of sweet tooths. As the nation’s favourite coffee shop, we always strive to put customer experience at the heart of everything we do, which is why we’re incredibly excited to be introducing this exclusive product that our customers can’t get anywhere else.”

Henry Firth and Ian Theasby, the brains behind BOSH!, second this, adding: “We’re so excited to be working with Finsbury FoodGroup and Costa Coffee to bring customers our Ultimate Chocolate Slice. Since BOSH!™ began in 2016, it’s been our mission to help expand the vegan offering on the highstreet, so we’re incredibly proud to be collaborating with the nation’s favourite coffee shop. It’s a real milestone for us and for veganism. Together, we’ve created this super tasty, indulgent treat for everyone to enjoy… whether you’re vegan or not!”

Veganism is an industry expected to grow by 132% by the end of 2021, to be worth £7.4 billion. Having forged a partnership with BOSH! in early 2020, Finsbury is no stranger to consumer demand for vegan alternatives, and have already helped to successfully launch the brand’s first vegan cake range which comprises the Ultimate Chocolate cake, Luscious Lemon cake, Chocolate Happy Birthday cake, and Vanilla Happy Birthday cake.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

Pin It on Pinterest

Share This

Share this post with your friends!