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eOne Expands PJMasks and Peppa Footprint in Japan

eOne Expands PJMasks and Peppa Footprint in Japan

Entertainment One (eOne) has announced that two of its beloved animated series, Peppa Pig and PJ Masks, will be broadcasting on TV Tokyo in Japan. 

PJ Masks, which follows a dynamic trio of fan-favorites – Catboy, Owlette, and Gekko – on heroic adventures, has been picked up for the first time by a Japanese terrestrial broadcaster. TV TOKYO will broadcast 26 episodes of season 1.  

TV Tokyo first launched a short version of Peppa Pig on the Kinder TV timeslot in October 2017, they are now looking to build on the growing fanbase by expanding the offering of the full version to their preschool audiences on a new weekend timeslot. The broadcast line up has been further bolstered by additional platforms including Disney Japan and Netflix which have the rights to the series and have expanded the show’s availability throughout the market. 

The Peppa Pig’s consumer products program first debuted in March 2018 via an exclusive Peppa Pig pop-up shop in the Takashimaya department store in Tokyo, which was attended by the British Ambassador. In 2018, Peppa Pig played an exciting role in the launch of Japan’s first Hamley’s toy store. Now, the Peppa Pig licensing program boasts 33 licensing partners as the brand’s popularity has soared in the market, with more exciting retail partnerships planned in 2021. eOne is accelerating both brands’ licensing drive by collaborating with Dentsu as the master CP agent.

“We’re thrilled to reach new audiences in Japan with our beloved children’s animated series,” said Olivier Dumont, President of Family Brands at eOne “TV Tokyo offers best-in-class children’s entertainment and we’re proud to add them to the global Peppa Pig and PJ Masks families.” 

“Peppa Pig is already a global phenomenon and we are glad to have the show on our channel. We’re also very happy and excited to be able to bring PJ Masks for the first time to our Free TV audiences in Japan” say Sayako Muramatsu and Ryota Kawamura. (TV TOKYO)

“Peppa Pig and PJ MASKS are two of the most iconic pre-school brands in the world and we are so thrilled to be able to have this opportunity to collaborate with eOne and TV Tokyo on bringing these characters to life to a new generation of pre-schoolers in Japan” says project leads Kiyofumi Kajiwara and Ayane Kawasaki. (DENTSU)

Audiences will be able to enjoy double episodes of Peppa Pig and an episode of PJ Masks every Saturday morning on the “eeny meeny miney mo” slot from 7am to 7:30am from the 3rd of July 2021.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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