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Casio and Pokémon Announce Latest Baby-G Range

Casio and Pokémon Announce Latest Baby-G Range

Casio, in collaboration with The Pokémon Company, announces a new addition to its popular lineup of BABY-G women’s watches, the BA110PKC-4A.  

Featuring the fan-favorite Pokémon, Pikachu, the new timepiece comes off the heels of a collaboration last year between the two brands in celebration of BABY-G’s 25th anniversary. This second collaboration introduces an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand. The entire BA110PKC-4A band showcases a camouflage pattern and female Pikachu with an endearing heart-shaped tail. 

The Pikachu design is also infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time.

As part of the release, BABY-G has unveiled a special landing page taking consumers through the features, which can be accessed here. 

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About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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