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BuzzingBOTS appoints ZenWorks as the East Asian master licensing agent

BuzzingBOTS appoints ZenWorks as the East Asian master licensing agent

San Francisco-based BuzzingBOTS, LLC and Tokyo-based licensing agency and consultancy, ZenWorks Co., Ltd., have announced ZenWorks has been appointed as the sole master licensing agent in East Asian territories for BuzzingBOTS, the award-winning character concept.

BuzzingBOTS was created by Kristine Tsung, a San-Francisco Bay Area-based design thinker and public school teacher. The mission of BuzzingBOTS is to connect, inspire, and uplift all generations by introducing characters that bring creativity, courage, and compassion to the world. BuzzingBOTS is extra special because it incorporates elements of Feng Shui, guided by Steven Post, the first consultant and teacher of Feng Shui in the United States.

BuzzingBOTS will work closely with ZenWorks to identify, evaluate, and manage licensing opportunities around East Asia. ZenWorks will seek to develop and manage a network of sub-agent partnerships in China, Korea, Hong Kong, Taiwan, Philippines, Thailand, Malaysia, Singapore, Indonesia, and Vietnam, while in Japan it will grow business directly as the country agent.

BuzzingBOTS goes back to 2005 when Kristine’s PC crashed, and she lost all her information. Frustrated, she spontaneously sketched a robot named luvBOT to feel better. The name “BuzzingBOTS” was also the result of sudden inspiration, and it signifies something new and exciting but also smart, techy and with a futuristic vibe.

Kristine Tsung and Steven Post jointly comment, “With ZenWorks, we are excited to strengthen the presence of BuzzingBOTS in the East Asian market. The BuzzingBOTS concept celebrates social interaction, individuality, family, and community, all traits important in this region of the world.”

Roger Berman, President of ZenWorks, adds, “I am really excited to have the opportunity to work with BuzzingBOTS in East Asia. I believe its core values and connection to Feng Shui principles are strongly attractive to what consumers in Asia are looking for now.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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