Winners of Licensing International Asian Awards 2020 unveiled
This year’s Awards feature 64 nominees across 13 categories judged by a panel of Asian licensing experts from all areas of the industry, followed by voting from the licensing community.
Debuted in 2013, Licensing International Asian Awards recognizes the excellence, innovation, and creativity in the licensing industry. The organisers comment: “It is a pity that we can’t get together to celebrate, but what is most important is that we acknowledge all the great projects that our friends have contributed and shaped the Asian licensing industry. Click HERE to view our program online.”
The winners of Licensing International Asian Awards 2020 are:
Asian Property of the Year
B.Duck – Semk Products Ltd.
Corporate Brand/Lifestyle Property of the Year
Mickey Mouse (Year of the Mouse) – The Walt Disney Company (China) Ltd.
Digital Property of the Year
Honor of Kings – Tencent
Entertainment Property of the Year – ANIMATED
FROZEN II – The Walt Disney Company
Entertainment Property of the Year – LIVE ACTION
Street Dance of China – Alibaba Culture & Entertainment Group
The Newcomer Award
Donglaiye – Shanghai Donglaiye Brand Management Co., Ltd.
Licensed Promotion of the Year
Jingdong World Museum Super IP Day – The Metropolitan Museum of Art, National Gallery, Victoria & Albert Museum, Museum of Fine Arts, Boston / JD.com
Location-Based or Experiential Initiative of the Year
Yu Garden Mickey Lantern Festival – The Walt Disney Company (China) Ltd. / Shanghai Yu Garden Huadeng Culture & Creative Group Ltd.
Retailer of the Year
FUJIAN LIXUN GROUP CO., LTD – B.Duck
Licensee of the Year – Apparel/Footwear/Accessories
Chow Tai Fook Jewellery Co., Ltd. – LINE FRIENDS / Chow Tai Fook LINE FRIENDS Series
Licensee of the Year – FMCG
Procter & Gamble Company – Mickey Mouse (Year of the Mouse) / SK-II Facial Treatment Essence Celebrating Disney’s Mickey Year of the Mouse
Licensee of the Year – Housewares/Novelties
Razer – Doraemon / Doraemon 50th Anniversary Limited Series
Licensee of the Year – Toys
Guangdong Qman Toys Industry Co., Ltd – Pokémon / Qman Keeppley Pokemon Series