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The Wiggles appoint Haven Global to manage licensing for consumer products

The Wiggles appoint Haven Global to manage licensing for consumer products

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As their dedicated licensing partner for consumer products, Haven Global will work closely with The Wiggles to develop and manage a wide range of consumer products ranging from toys and apparel to FMCG products and other licensing opportunities as the partnership aims to create magical moments for children while extending The Wiggles’ brand reach into new and exciting areas.

Luke Field, General Manager of The Wiggles said; “As The Wiggles continue to evolve and enter new markets, we’re excited to partner with Haven Global to bring a fresh perspective to consumer products and licensing opportunities worldwide. The Wiggles remain one of the most trusted brands for children, and continue to go from strength to strength, entertaining families around the world.”

Yvonne King, Director, Haven Global said,”We’ve always admired The Wiggles from afar, and it is so exciting to join the family and be part of the next wave of their incredible journey. We’re so proud to be representing such an iconic Australian brand and are pumped to take the consumer products program to new heights both here in Australia and abroad.”

The Wiggles expanded its lineup in 2021 to be gender balanced and to better reflect today’s multicultural society. With “double The Wiggles, double the fun”, the cast each bring new talents and skills to the group that children love. Joining Anthony, Simon and Lachy and their combined early-childhood and musical expertise are Tsehay, a world champion Salsa dancer; Strong John, a fitness enthusiast who can backflip on demand; Evie, an exceptional ballet dancer; Caterina, the band’s long-time choreographer who also loves to ride her scooter; and Lucia who enjoys dancing, painting and playing the drums. These skills and the group’s broadened appeal provide even more opportunities for brands seeking to align with the children’s supergroup. 

Widely regarded as the hardest working band in the business, The Wiggles continue their exciting run in the coming months. Off the back of hugely popular tours in the US and Canada, their highly anticipated documentary Hot Potato: The Story of The Wiggles is set to premiere at SXSW Sydney on October 19, followed by a global release on Amazon Prime Video on October 24. The group has once again been nominated for Children’s Album of the Year at the ARIAs, with the awards ceremony taking place on November 15. Australian fans can catch The Wiggles live as they embark on their Wiggly Big Day Out! Tour, from November 4 to December 23, featuring 34 shows across 16 cities in arenas and entertainment centres. Looking ahead to the new year, The Wiggles will continue touring, and are promising even more exciting music and video releases.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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