Select Page

Spin Master Inks Global Toy Deal with Paramount for Dora

Spin Master Inks Global Toy Deal with Paramount for Dora

Spin Master announces today it has been awarded the global toy license for Paramount+ original Dora, an upcoming all-new preschool series that marks the return of the ground breaking Latina heroine and the newest property in Nickelodeon’s award-winning Dora the Explorerfranchise. 

Spin Master’s diverse toy collection, expected to launch in spring 2024, will include figures, dolls, playsets, vehicles, plush, role play, games and puzzles, inspired by Dora, her companion Boots and the other beloved characters and locales they explore.

Produced by Nickelodeon Animation, Dora is an all-new CG-animated preschool series featuring the beloved characters from the iconic series and set to stream exclusively on Paramount+ in 2024.

“We’re focused on being a leader in the preschool play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” said Max Rangel, Spin Master’s Global President and CEO. 

“We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorerfranchise and the ongoing impact it’s had on generations of preschoolers spanning more than 20 years.

Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite preschoolers’ imaginations and inspire new play experiences.”

Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences, Paramount, said: “We’re thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora’s world to life.”

“Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.”

Since launching on Nickelodeon in 2000, Dora the Explorer has emerged as a pop culture phenomenon and can be seen in 144 markets and is translated into 23 languages. The series has received countless awards including the Peabody, NAACP, Alma, Imagen, Latino Spirit, Parents’ Choice, The Television Critics Association and has received several Daytime Emmy nominations. Dora the Explorer is created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

Pin It on Pinterest

Share This

Share this post with your friends!