Sesame Teams with Skoog for a New Way to Play
SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, has announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, introducing a new interactive platform that merges tactile technology with an ever-expanding content library featuring Sesame Street characters. The platform combines multi-sensory play with fun, interactive content and meaningful learning experiences.
Originally focused on helping children with disabilities express their creativity through music, the team at SKOOG created a suite of unique hands-on technology devices that children of all abilities can enjoy. SKOOG’s patented platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen. Sesame Street is SKOOG’s first children’s brand collaboration; the new platform will combine SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to create a new hands-on – and screen-independent – way to play. By pressing soft, squeezable, interchangeable RFID buttons on their SKOOG Cube, little ones will be able to enjoy interactive songs, games, and stories featuring the voices of beloved Sesame Street characters.
“Children’s interactive play has never been as important as it is right now. In today’s complex digital world, we set out on a mission to help motivate and inspire children, leading the shift from passive consumption to active engagement—while enabling children of all abilities to play, engage, and consume safe and smart content independently,” said Gregg Stein, SKOOG Inc., CEO. “As huge Sesame Street fans, we’re thrilled to be collaborating with Sesame Workshop, a community of creators, educators, and unforgettable characters built on diversity, equity, and inclusion. Together, we have created a best-in-class physical and digital creative sandbox that will empower millions of children to experience the joy of infinitely expandable personal play patterns, enabled by stories and audio books, branching adventures, games, musical instruments, songs and so much more.”
“Playful learning is at the heart of everything we do at Sesame Workshop, so we’re thrilled to work with SKOOG, Inc. to bring this enriching new play experience to life,” said Scott Chambers, Sesame Workshop’s Senior Vice President & General Manager, North America Media & Licensing. “We hope that our unique combination of SKOOG technology and Sesame Workshop’s powerful content will inspire kids and families to get creative together – with a little help from the Sesame Street Muppets!”