The LEGO Group & The Rolling Stones in Band Together
To commemorate the band’s 60th anniversary, the new LEGO® Art the Rolling Stones set invites adults to dive into their passion for the iconic music by building the famous tongue logo, the LEGO Group has announced. The collaboration was brought together by Bravado, Universal Music Group’s leading brand management division.
The LEGO Group brings a rock ‘n’ roll image to life in brick form. The bright red lips and tongue known worldwide as the logo for the Rolling Stones will thrill adult fans looking to combine their passion for the band’s music and LEGO® bricks.
The logo, first seen on the Stones’ Sticky Fingers album 50 years ago, is a 1,998-piece tribute to their 60 years as one of the most legendary rock bands of all time. It is the first organically shaped set from LEGO Art and fans will be delighted to know that the LEGO designers included a hidden surprise.
While assembling the bold, colourful tongue that measure over 22 in. (57 cm) high and 18.5 in. (47 cm) wide, fans can enjoy an accompanying soundtrack with almost an hour of tailor-made content, including an exclusive interview with John Pasche, the graphic designer who created the tongue logo for the Rolling Stones back in 1970.
“Who would have believed, 50 odd years ago… that design would be made into a LEGO piece. Wow!” says John, after seeing the LEGO Art set for the first time.
“Since the tongue logo is one of the most recognized logos, our biggest challenge was to figure out how we could get the LEGO Art design as close to the original as possible. Previous sets have been created with 1×1 round LEGO tiles as a mosaic, but this time, in the spirit of being more Rock ‘n’ Roll, we have used the full spectrum of LEGO bricks to capture the organic curves that John created. Hearing his reaction to our final design makes me so happy!” says Fiorella Groves, Design Manager at the LEGO Group.
The LEGO Art the Rolling Stones set will be available from June 1st from LEGO.com and all LEGO retailers.