The Brand Liaison to Represent Luxury Floral Illustrator Grace Ciao
Grace Ciao, the renowned social influencer and illustrator known for her many collaborations with luxury brands, has appointed The Brand Liaison to lead its licensing business in North America. Featuring her distinctive watercolor style incorporated with multi-dimensional floral petals, Grace Ciao art brings colorful, mood-lifting designs to life. The Brand Liaison will debut multiple collections for Grace Ciao at the Festival Of Licensing October 20-22.
Collaboration partners that have featured Grace Ciao art on consumer products and ad campaigns include international brands such as Estee Lauder, L’Oreal, JW Marriott and many more. Grace has also been invited to illustrate at the luxury events of Chanel, Dior and Jaeger-LeCoultre. More recently, Grace Ciao partnered with Korean skincare brand, Yehwadam on their limited edition skincare sets that are sold in TheFaceShop stores worldwide.
Now, as part of its tiered licensing strategy, the Grace Ciao brand has appointed The Brand Liaison as its licensing agent to manage its licensing program in North America. The Brand Liaison will continue to feature prestigious luxury collaborations as well as licensed products designed for department and specialty stores, off price and mid-tier retailers, and mass merchants in various categories such as home goods, tabletops, gifts, wall art, social stationery, greetings cards.
Grace, the designer behind her eponymous Grace Ciao brand said, “We are very excited to form this strategic partnership with The Brand Liaison to expand and strengthen the Grace Ciao brand in North America. It was a straightforward decision for us, given the strong expertise and vast network that The Brand Liaison brings to the table. Through this partnership, we hope to continue creating beautiful artwork that come to live, yet timeless and suitable for all types of products out there.”
“Grace Ciao’s style of art is very unique. We have never seen anything quite like this before.” Stated Steven Heller, President of The Brand Liaison. “Her use of floral petals interwoven into the theme of the painting makes it both remarkable aesthetically, and seamlessly applied to consumer products. That’s why all those luxury brands keep licensing her art. We are very excited about this program.”