Vans Team Up with Discovery to benefit Project Cat
Vans, the original action sports brand and global advocate for creative expression, is proud to announce its upcoming partnership with Discovery, Inc., on a line of footwear and apparel to benefit Project CAT, Discovery’s effort to join the mission to double the world’s wild tiger population. Timed to Global Tiger Day on July 29, the tiger-inspired collection of footwear, apparel and accessories for adults, kids and toddlers will be available this July on Vans.com and at select Vans retail locations. Vans and Discovery will also donate $20,000 to help support Project CAT’s mission to conserve acres and ensure a healthy habitat for tigers, as well as other endangered species, well into the future.
The Vans x Project CAT collection includes footwear styles available in adult, kids and toddler size ranges. The hero style in the collection is the ComfyCush Sk8-Hi which features a photoreal print of two tigers on the quarter panel, evoking the majesty and wild spirit of these magnificent cats. The shoes black and white typographic laces read “Protect Tigers,” while black stitching evokes Vans’ iconic Sidestripe. This style will be available for adults and the kids and toddlers size range will feature a zip-back detail. The wild tiger takes over the Slip-On in a style that will be available exclusively for kids and toddlers. Using a fuzzy upper, the features of the tiger are embroidered and printed across the upper and toe bumper. The Slip-On is completed with fuzzy ears and “Protect Tiger” messaging across the heel counters. Rounding out the collection is an apparel and accessories offering for kids to proudly display their support including a recycled cotton blend tee features a tiger’s gaze, underneath the call to “Protect Tigers” in bold orange lettering as well as the Vans x Project CAT pullover with printed logos at the chest and back. The girls’ apparel offering includes a retro-inspired tiger illustration across a recycled cotton tee, pullover and realm backpack.
Project CAT is helping partners conserve and protect nearly six million acres of tiger habitat across three countries, to ensure not only protected landscapes promoting a healthy habitat for future generations of tigers, but also supporting many other endangered species, and community investments that help provide clean air, clean water and alternative job opportunities that promotes climate justice. Project CAT has raised several hundred thousands of dollars from viewer donations from over 90 countries.
Wild tigers have increased in Project CAT supported sites in India and Bhutan. Project CAT funding has contributed to the installation of cameras and equipment to aid rangers in monitoring criminal behavior and taking action when needed, solar operated barriers to provide solutions to mitigate human-tiger conflict, as well as the resources needed to restore grasslands to help sustain tiger prey and enrich the landscape for other endangered species
“Project CAT, launched in 2016, is committed to conserving the world’s wild tiger population and actively seeks out collaborations with brands like Vans that share our mission, extending opportunities for consumers to show their stripes while helping our planet,” said Jessica Beatus, GVP, Standards and Social Good at Discovery, Inc. “Discovery’s passionate fans have also always acted as partners in this cause, and we are thrilled to give them a stylish way to support Project CAT through this line of Vans footwear and apparel.”