The Brand Liaison Launching Licensing Program for Colorado Mountain Lifestyle Brand “Be Hippy”
The Brand Liaison has announced the launch of a fully integrated licensing program for original Colorado mountain lifestyle brand “Be Hippy” which literally started out of retro-painted Volkswagon minivan traveling to various Colorado festivals and has now grown to 6 retail locations in Colorado including Aspen and Denver, and the Be Hippy website and social media that reaches over 5.5 million touch points every year. Be Hippy licensing will be on display at The Brand Liaison Booth F-154 at The Licensing Expo May 24-26 at the Mandalay Bay Convention Center in Las Vegas.
The Be Hippy licensing program features the Be Hippy brand plus over 100 current and retro designs and “hip” tag-lines that evoke emotion and promote conversation to bring about change. Be Hippy products include apparel, accessories, jewelry, home décor and just about any product that hip consumer would want.
Be Hippy is not your typical lifestyle brand, it is a vessel for positive change and a movement to spread positivity and love. Be Hippy prides itself on quality and sustainability, and they are a proud supporter of “1% For The Planet” donating 1% of all sales to this worthy cause.
Now, Be hippy is empowering The Brand Liaison to implement a fully integrated licensing program as a way to spread positivity in a world that needs peace, love and licensing.
“We looked at several business expansion strategies including licensing and The Brand Liaison stood out to us as the best agency to help us meet our goals.” Explained Be Hippy founders Bart O’Brien and Leigh Pearson. “They understand our brand and share our mission for positivity and sustainability.”
As a first step in both brand building and sustainability, the Brand Liaison has secured a licensing and production deal for Be Hippy with Fabritech, a leader in print on demand apparel including design and fulfillment. The Fabritech deal will include traditional apparel as well as several sustainable cut and sewn blanks consistent with the Be Hippy mission, providing the company with the ability to exponentially increase their product offerings without any additional environmental impact.
The Brand Liaison is setting up meetings with prospective licensing partners for Licensing Expo May 24-26 at the Mandalay Bay Convention Center in Las Vegas Booth F-154. For more information on Be Hippy licensing, email Joy Tashjian of The Brand Liaison Joy@thebrandliaison.com.