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Dubai Mall unveils Masha and the Bear PlayCafe

Dubai Mall unveils Masha and the Bear PlayCafe

Animaccord, together with Baden family L.L.C, introduce their second fully branded outlet, offering a one-of-a-kind play and dining experience for kids and families.

Following the resounding success of the first restaurant located at The Beach, Jumeirah Beach Residence (JBR), Animaccord continues to captivate the hearts of young fans by introducing a new play and dining destination. Located in the iconic Dubai Mall, the world’s largest shopping mall, new outlet promises to deliver an unforgettable adventure.

The launch of the new Play Cafe is set for this October. The concept of the brand extends across the restaurant and a sizeable indoor play-quest area and cafe that seamlessly integrate the show’s theme.

The restaurant boasts a themed menu that caters to both international and original culinary preferences. Designed to resonate with little fans, the menu features items based on the show, such as character-themed dishes and desserts. Notably, the restaurant’s food items are free from artificial additives and food dyes.

The new establishment’s allure extends beyond the dining experience with an immersive indoor play-quest. Designed to spark children’s imagination and creativity, it lasts approximately an hour and is guided by a skilled animator who leads a small group of children through an engaging narrative journey filled with AR, interactive elements, clues, and surprises galore. The adventure begins with a train ride that transitions participants from reality to the enchanting world of Masha and the Bear, complete with simulated forest landscapes and the sounds of rolling wheels.

As participants progress, they journey through meticulously recreated rooms inspired by Masha and Bear’s world. Each space is adorned with interactive elements and clues that guide the young adventurers along their storyline path. Activities are carefully orchestrated to maintain the highest level of engagement, ensuring a captivating experience for all visitors.

The experience culminates in an interactive dance session with beloved characters such as Rosie and Panda. The lively dance is captured on video and shared with parents, creating lasting memories of the day.

Finally, visitors are treated to a heartwarming encounter with Masha and Bear themselves, who welcome guests and celebrate their completion of the play-quest.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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