The Batman Swoops into Singapore
WarnerMedia has announced a unique pop-up experience called The Batman “Unmask The Truth” in the heart of Singapore’s legendary shopping district on Orchard Road.
Running for the next two weeks, Super Hero fans in the region can visit the interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, in addition to global partners LEGO, Spinmaster and McFarlane.
Timed to run alongside the theatrical launch of The Batman in cinemas, the attraction will be open daily from February 25 to March 13.
Mr Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea, said: “With the support of Singapore Tourism Board and other local partners, this high-profile Batman-themed attraction will build excitement for fans of this iconic international Super Hero before they watch one of this year’s biggest DC blockbusters.”
These partnerships and collaborations reflect WarnerMedia’s on-going commitment towards supporting the local entertainment, broadcast, production and licensing industries. They also demonstrate WarnerMedia’s ability to bring together all lines of business to create solutions and integrated consumer engagement initiatives at scale with international IP.
In addition to DC, WarnerMedia is also home to brands and franchises including Harry Potter and the Wizarding World, HBO, Cartoon Network and Warner Bros.
Ms Serene Tan, Director, Retail and Dining, Singapore Tourism Board, said: “We are excited by this innovative partnership with WarnerMedia. Bringing The Batman to Orchard Road adds to its buzz and vibrancy, and is part of our strategy to develop the precinct as a differentiated lifestyle destination with events and experiences beyond retail.”