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Tapatio Partners for Hot New Merchandise

Tapatio Partners for Hot New Merchandise

Hot sauce brand, Tapatio and its consumer products agency, Brand Central LLC, continue to expand the popular brand and its reach by launching into new merchandise product categories.  Tapatio Hot Sauce is an authentic Hispanic brand, founded and run but the Saavedra Family in Los Angeles, California. Tapatio’s new licensees will continue to give fans new ways to express their love for the sauce and live the Tapatio lifestyle.

New licensees for Tapatio include:

  • C-Life for apparel
  • for Halloween costumes
  • Funko for vinyl collectibles
  • Hot Topic for apparel
  • Jada Toys for die-cast collectibles
  • Odd Sox for socks and underwear
  • PSD for co-branded underwear
  • Stance or co-branded socks

These new licensees join the roster of current licensees who have achieved great distribution across retail and online channels.

  • Socksmith for socks
  • Fiesta for amusement plush and inflatables
  • The Ave for footwear
  • Trau & Loevner for fashion apparel

 “We are thrilled for these new partners to join the family of amazing licensees. It is incredible to see the love and support from consumers on our family’s beloved brand and we are excited to continue surprising and delighting our fans with new products and new ways to show their love,” says Luis Saavedra, Vice President, Tapatio.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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