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Swizzels signs The Hut Group

Swizzels signs The Hut Group

The Hut Group, the globally renowned direct to consumer platform, has announced it has launched a collection with Swizzels Matlow for their portfolio of brands.

Brokered by Blonde Sheep Licensing the license includes multiple products including apparel, homewares, gift, and much more, which first launched in February with ranges on,  and sites.

Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and is still run by members of the families who founded the business back in 1928. The company makes a range of well-known products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

 “It’s great to see the range of on demand products available through various websites.  The Hut Group are recognised for selling the biggest on trend brands, so we’re thrilled to be part of their portfolio which offers the opportunity to get Swizzels products directly into the hands of fans, both old and new.”  comments Natasha Dyson, Managing Director at Blonde Sheep Licensing who brokered the deal.

Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including jewellery, toys and food.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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