Surf Life Saving Australia partners with the Minions.
This Summer, SLSA have teamed up with Illumination and Universal Brand Development to create a range of free, downloadable educational activity sheets and posters featuring the beloved, goggle-sporting yellow Minions.
Surf Life Saving exists to save lives, create great Australians and build better communities, yet despite significant advancements in technology, techniques and knowledge, people still drown on the coast in unacceptable numbers.
SLSA is motivated to create new and engaging ways to educate Australian families about beach safety and this summer SLSA and the Minions are on a mission to keep Aussie families safe by sharing these new beach safety resources.
SLSA General Manager Coastal Safety, Shane Daw ESM said that the partnership presented a great opportunity to extend the importance of beach safety to all members of the community.
“Illumination’s Despicable Me franchise has become a global pop culture phenomenon and we know Australian families love the Minions. SLSA is thrilled to have collaborated with Illumination and Universal Brand Development to create these fun, free educational materials that make learning about beach safety fun for Aussie kids,” said Mr Daw.
“Seeing the Minions dressed in our iconic red and yellow uniform is sure to raise smiles across the country but also drive home those important beach safety messages for parents and children alike.”
SLSA is proud to have partnered with Illumination and Universal Brand Development to make sun and beach safety messages accessible to all ages.