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Immersive The Snowman and The Snowdog Experience Announced

Immersive The Snowman and The Snowdog Experience Announced

This Christmas, audiences will be invited to step into the enchanting World of The Snowman.  First created by Raymond Briggs as a wordless picture book in 1978, and published by Puffin, part of Penguin Random House UK, The Snowman has since gone on to sell 5.5 million copies.  The Snowman and The Snowdog is the magical, animated sequel to the classic film adaptation, The Snowman.  

The partnership sees Experiences Everywhere, an Everywhere Group company – whose previous productions include: The Great GatsbyPeaky Blinders and Doctor Who: Time fracture – create a unique immersive experience, using cutting-edge screening technology in two specially constructed domes, launching ahead of the festive season at two sites in the UK.

Innovative pop-up dome structures will place audiences in the heart of this magical screening.  With interactive play, live actors, puppetry, and floor to ceiling moving projection, families will enjoy a true 360-degree experience as they discover the world of The Snowman and The Snowdog like never before.   

Tom Roe, Head of Global Licensing, The Everywhere Group says: “We are thrilled to partner with Penguin Ventures to bring ‘The Snowman and The Snowdog’ to life this ChristmasFrom the very first conversation, the team at Penguin Ventures have been an absolute delight to work with – highly professional, knowledgeable and supportive.  With our experience creating live and immersive events, in close collaboration, we will transport audiences into the world of this classic tale.

The World of The Snowman is a cherished property and has enchanted generations since Raymond Briggs created the original story in 1978.  Experiences Everywhere is delighted to present family favourite ‘The Snowman and The Snowdog’ in a magical new way, building on the remarkable legacy of the two films.  Our goal is to bring this captivating experience to cities across the UK in the Christmases to come.”

Thomas Merrington, Creative Director at Penguin Ventures (the licensing team at Penguin Random House Children’s) said, “Bringing ‘The Snowman and The Snowdog’ to life has never been more exhilarating.  Experiences Everywhere are employing highly advanced and impressive technology whilst developing the dome experience and the results are simply breath-taking.  Fans will be able to engage with the magical world of ‘The Snowman and The Snowdog’ like never before as the audience is invited into the very heart of the story.” 

Guests will be able to explore three dimensional sets inspired from the film as they enjoy festive refreshments before entering the virtual wintry wonderland.  There, they can make snow angels, witness the iconic characters in action and watch as the magical film unfolds.  The experience finishes in The Snowman Festival area (brought to life as scene from The Snowman and The Snowdog) before having the chance to pay a visit to Santa.

Tickets go on sale at 9am on Friday, June 23rd at, with multiple timeslots and ticket options to suit. 

The SnowmanTM and The Snowdog: An Immersive Christmas Adventure has been created under license from Penguin Ventures, on behalf of Snowdog Enterprises Ltd, a Penguin Random House company.   

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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