StoryToys launches LEGO DUPLO MARVEL App
StoryToys, a wholly-owned subsidiary of Team17 Group plc, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO MARVEL, a mobile app for preschoolers. With over one million pre-orders globally, the app is now available from the App Store and Google Play.
In LEGO DUPLO MARVEL even the youngest Marvel fan can engage with their favorite Super Heroes including Spider-Man, Captain America, Ghost-Spider and more. In each activity children help their favorite Super Hero save the day, whether shooting webs with Spider-Man or rescuing a cat with Captain America. They can also create and build structures with virtual 3D LEGO DUPLO bricks. Each activity is an open-ended play experience for endless fun.
The app is carefully aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each play pack features fun problem solving challenges to support learning and development skills including, early math, creativity, reasoning, and problem-solving.
The LEGO DUPLO MARVEL app is now available worldwide in twenty-six languages, with more to come in 2022. It’s free to download with additional content available to purchase.
“As a lifetime fan of both Marvel and LEGO bricks, this project is one that’s very close to my heart,” said Emmet O’Neill, CEO of StoryToys. “We’re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project. Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”
“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,” said Daniel Fink, SVP of Business Development and New Initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favorite Marvel super heroes to their children. The LEGO Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”
Sean McEvoy, VP of LEGO Games said “Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”