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​​ StoryToys, The LEGO Group, and Disney have announced the launch of a new game for preschoolers featuring the cast of Mickey & Friends that supports learning and development through open-ended play. LEGO® DUPLO® DISNEY | MICKEY & FRIENDS is a game designed to encourage creative play and learning for young children and is the perfect way for families to celebrate the magic of Disney. The game is now available to download on the App Store, Google Play[CM4]  and Amazon[CM5] . Coming soon to Samsung Galaxy.

“We’re thrilled to bring the magic of Disney and LEGO DUPLO together to help preschoolers explore and play with beloved Mickey & Friends characters,” said Emmet O’Neill, CEO of StoryToys. “The game offers a perfect introductory way for preschoolers to experience the joy of building with LEGO DUPLO bricks while expanding on the success of our previous collaborations.”[DG6] 

LEGO DUPLO | DISNEY MICKEY & FRIENDS allows kids to explore, build, and play with iconic Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, and Pluto. Each play pack provides fun problem-solving challenges to help support preschoolers’ learning and development. It’s also designed to help children develop their creativity using 3D LEGO[KR7]  DUPLO bricks and spark their imagination with open-ended activities creating endless pretend play opportunities.

LEGO DUPLO | DISNEY MICKEY & FRIENDS is an exciting new opportunity to connect with budding Disney fans through an experience that offers exploration and open-ended play where children can use their imagination and creativity,” said Luigi Priore, VP, Disney, Pixar and 20th Century Games. 

“For many kids DUPLO is the first step into the wonderful universe of LEGO play, so we’re excited to see it come to life in LEGO DUPLO | DISNEY MICKEY & FRIENDS. The game supports our long-term aspiration of providing playful learning experiences and 21st century life skills to inspire and develop the builders of tomorrow,“ said Kate Bryant, Head of Product, LEGO Games.

LEGO DUPLO | DISNEY MICKEY & FRIENDS is a fun way for parents to help their preschoolers practice early childhood skills such as:

  • IMAGINATION through pretend play with Mickey & Friends
  • SELF-CONFIDENCE with positive play experiences
  • CURIOSITY with child-centered ‘explore and discover’ play patterns
  • CREATIVITY and SELF-EXPRESSION by building with virtual LEGO DUPLO bricks
  • REASONING AND PROBLEM-SOLVING skills with fun and challenging puzzles

LEGO DUPLO | DISNEY MICKEY & FRIENDS is now available on the App Store, Google Play[CM8]  and Amazon[CM9]  (coming soon to Samsung Galaxy) worldwide, except for Russia, and Belarus, and will launch at a later date in Greater China[PF10] [GD11] .

 [KR1]My understanding is that subscription is not required and the play sets can be purchased incrementally. Please revise not only here but in the rest of the release to be consistent in how it is being referred to (“game” vs “app”, “subscription” vs “free with in-app purchase”) I’ve consolidated under “game” for now

 [PF2]NB: It’s not a subscription service game

 [GD3]Note: Legal requested we soften all language of learning and development claims in marketing and comms materials.

 [CM4]Insert links

 [CM5]Insert Amazon link

 [DG6]We’d like to keep the focus on this product, instead of redirecting attention to previously launch LEGO DUPLO titles.

 [KR7]Please confirm on Lego and Duplo’s side if (R) is required in all instances or if only on the first mention

 [CM8]Insert links

 [CM9]Insert Amazon link

 [PF10]NB: Greater China launch will come later.

 [GD11]Revised. Having China lumped in with Russia and Belarus implies it won’t be launching there at all due to the Ukraine issues. We need to distinguish the difference and speculation there’s an issue between Disney and China.

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