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Kids Industries announces new joiners – including BBC Children’s Amy Macaulay as Creative Producer

Kids Industries announces new joiners – including BBC Children’s Amy Macaulay as Creative Producer

Family-focused marketing agency Kids Industries (KI) has today announced two exciting new hires for the Bafta award-winning business – including the appointment of BBC Children’s, Amy Macaulay. 

Amy, a highly experienced digital content producer, has worked at BBC Children’s for 10 years and joins KI as Creative Producer. No stranger to the family space, she has managed the digital marketing and launch strategies for both CBeebies and CBBC products, working on web game and app launches, audience acquisition, community management, performance analysis and content creation – including BAFTA nominated digital content.  

At KI, Amy will lead the line on bringing campaigns, activations, digital projects, content, live shows and more to life. She’ll work closely with KI’s Creative Director, in-house team and supporting production studios – essentially at the heart of some of KI’s most exciting work for kids and families.

Marina Maurer, Junior Designer also joins the business. With an MA in Digital Media Design from the University of London and experience in digital marketing and design at toucanBox, Loop and Forge, Marina has a young but impressive portfolio to draw upon. Her work at KI will involve designing exciting and innovative artwork and products – websites, apps, branding and games for clients and collaborating with the research, strategy and production team to deliver award-winning campaigns. 

Gary Pope, CEO and Co-Founder at KI, commented“I’m hugely excited to welcome both Amy and Marina to our work family! It’s actually not too common to find someone with the depth and breadth of Amy’s pedigree in the children’s space – couple that with her fresh ideas, can do ways and the way she delivers on time and on budget and I’d say she has a very bright future at KI. Joining the design team at KI is a bit special and Marina is already proving herself to be a truly brilliant member of the team. I am so happy to have her with us.”

Both Amy and Marina will be at The Global Family Conference that KI are hosting at Conway Hall in London on the 21st March. To meet the latest members of the team and discover the top family trends and key insights for brands, register your interest in attending here: The Global Family ( Places are limited to just 200 spaces. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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