Mars and Sheila G’s Brownie Brittle® Collab to Launch Brownie Brittle M&M’S® Minis Line

 Second Nature Brands, a national leader in snacks and treats, is announcing the latest innovation from the newest brand in its portfolio. Sheila G’s Brownie Brittle, the original thin sweet snack, expands its candy inclusion offerings through a collaboration with Mars to create three delicious Brownie Brittle x M&M’S® Minis mashups: Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie Brittle M&M’S® Minis Gluten Free. Brand Central, Mars licensing agency, put the partnership together.

Sheila G’s now elevates its delectably crunchy chocolatey Brownie Brittle® crisps with classic M&M’S® Minis candies, designed to delight with every bite.

Brownie Brittle M&M’S® Minis: For chocolate lovers, it’s a new twist on the classic Brownie Brittle. With the same rich, chocolatey brownie taste, Brownie Brittle M&M’S® Minis is the perfect pairing of chocolate and crunch. Only 120 calories per 1 oz. serving.

Brownie Brittle Blondie M&M’S® Minis: For those who love a classic cookie combination, Brownie Brittle Blondie M&M’S® Minis has a rich Blondie Brownie taste with a brown sugar and vanilla base topped with crunchy M&M’S® Minis candy pieces. Only 130 calories per 1 oz. serving.

Brownie Brittle Gluten Free M&M’S® Minis: For anyone on a gluten free diet or who prefers the taste to its conventional counterpart, Brownie Brittle Gluten Free M&M’S® Minis has the delicious, rich Brownie taste of classic Brownie Brittle, only Gluten Free and topped with crunchy M&M’S® Miniscandy pieces. Only 130 calories per 1 oz. serving.

“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S® candy brand,” said Ashley Dawkins, VP of Marketing at Sheila G’s Brownie Brittle®.  “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”