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SpongeBob Fashion Collaboration with Marlou Breuls Expanded

SpongeBob Fashion Collaboration with Marlou Breuls Expanded

WildBrain CPLG is extending its SpongeBob SquarePants focused fashion collaboration with Dutch designer Marlou Breuls, following the signing of a new partnership with bag brand Laauw. 

Marlou Breuls’ initial SpongeBob SquarePants couture collection was showcased at Amsterdam Fashion Week last year as part of the 20th anniversary celebrations for the iconic TV series. 

Based on the success of the Amsterdam Fashion Week show, the Dutch brand Laauw is now using cartoon phenomenon SpongeBob SquarePants to recreate bags from the initial couture collection. 

The deals with Marlou Breuls and Laauw were brokered by WildBrain CPLG on behalf of Viacom Nickelodeon Consumer Products.

The SpongeBob x Marlou Breuls x Laauw collection feature eight bag designs in different colours – including SpongeBob yellow – with different stories and elements from the beloved TV series. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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