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Meredith Corporation and V.I.P. Entertainment & Merchandising in SHAPE Agreement

Meredith Corporation and V.I.P. Entertainment & Merchandising in SHAPE Agreement

Meredith Corporation’s has appointed V.I.P. Entertainment & Merchandising AG, based in Hamburg, Germany, as its exclusive licensing agent for the SHAPE brand in Germany, Austria, Switzerland, and Lichtenstein, effective immediately.  

“We’re thrilled to partner with V.I.P. Entertainment & Merchandising to untap the SHAPE brand’s licensing potential across this region” said Tom Rowland, VP of International for Meredith. 

One of the leading independent licensing agents in the German speaking market, V.I.P. Entertainment & Merchandising AG will grow licensing programs across a variety of product categories for SHAPE. 

“Based on our 40+ years track record, we envisage ample opportunities for a premium brand like SHAPE in the ever-emerging Fitness and Wellbeing markets, ranging from fitness gear and apparel and shoes over energy snacks and drinks to frozen diet meals and even studio course and travels for fitness minded women,” said Michael A. Lou, CEO of V.I.P. Entertainment & Merchandising.

The German edition of SHAPE is published under license by Bauer Media Group, a leading Hamburg publishing house, and is distributed throughout Germany, Austria, and Switzerland.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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