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The J.M. Smucker Co., known for its leading portfolio of iconic brands such as Smuckers®, Jif®, Uncrustables®, Meow Mix®, Milk-Bone®, Café Bustelo ®, Folgers® and many more, has selected global brand licensing agency Brand Central LLC to extend its best-selling brands into new food, beverage, pet products and merchandise consumer product categories.

Brand Central will strategically extend the The J.M. Smucker Co. brand portfolio across growing food ,beverage and pet categories, innovative merchandise partnerships and collaborations with leading brands.

Brand Central was selected because of its vast experience in building successful CPG consumer products programs.  

“Our teams have done an incredible job of building brands consumers love and we are excited for the opportunity to expand this brand love in collaboration with Brand Central,” said Gail Hollander, Chief Marketing Officer, The J.M. Smucker Co. “Through its strategic expertise and creativity, Brand Central has established a proven track record of success. We look forward to partnering to find innovative ways to deliver our brands to fans and new consumers.”

“It is the dream of any licensing agency to be chosen to represent The J.M. Smucker Co. Perhaps, most excited is my dog Bailey and my cat Trixie who are obsessed with Milk-Bone and Meow Mix, respectively. The opportunities are vast and the demand is high from potential partners. We are honored that The J.M. Smucker Co. has entrusted Brand Central to help them lead this new initiative,” said Ross Misher, Brand Central’s CEO.

Brand Central will be featuring the J.M. Smucker Co. portfolio to potential partners at the upcoming Licensing Expo in Las Vegas from May 21-23 in booth #F154.

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